• Create Create Create...then Bake

    Top-notch baking requires working with the best tools. We know how to use them all: Facebook, YouTube, Twitter, micro-sites, blogs, apps, etc. Online, mobile or cross-media: been there, done that.

     
    • Facebook - The Giant Mixing Bowl

      What's the best use for this content and target groups all-in-one combination? How do some manage to create delicacies that thrill the masses? Plus we'll teach you how to avoid ruining your audience’s appetite or burn your own brand in the oven.

       
      • Social Web - Having that Perfect Mix

        Our secret: Cautiously mixing together ingredients like concept development, idea creation, production, ongoing management and promotion. That makes a dough with broad reach which will perfectly rise while baking.

         
        • Strategy - Objectives, ROI & Co.

          What’s your story? Do you want to bake bread, cookies or a cake? And for whom? We ask the right questions… then answer them by turning a brand, company or campaign into a popular conversation topic.

           
          • Viral / WOM - Our Word-Of-Mouth Specials

            Original ideas and activities trigger participation and conversation. They need to be properly prepared and delivered with an appetizing flourish. They're usually the icing on the cake of our projects.

             
            • Mobile - Marketing 2 Go

              iPhone and iPad, Android, Facebook Places and Deals, Foursquare, QR codes and many other location based services are just some of the ingredients dramatically changing the behavior of today’s consumers.

               
              • Cross-media: Mix it, Baby!

                Some people use a fork to eat their pie. Others use a spoon. Both target audiences require different methods to get their attention. We make sure to stimulate each audiences’ senses.

                 
                   
                Marketing Delicacies Since 2002

                Social Media, Viral, WOM & Co. Made in the USA and Germany

                We're a social media agency, located in Denver and Cologne and specializing in freshly-baked alternative marketing strategies for our clients.
                 
                Our recipe: Start with a one-of-a-kind team with long-term experience, add original concepts and strategies enriched with a splash of guerilla, viral and wom magic. Fold in social web specials and let set with mobile and cross-media marketing know-how.

                Tools: The best helpers in our bake office. Social MediaFacebookFacebook CMS EasyFacebook CMS ProYouTubeTwitterApps and more.
                 
                The result: Marketing delicacies that tell stories, stay in people's memories and become talk of the town and the web.
                Twitter
                  Facebook
                  • Over 99% of all captchas are vey uninspiring. Yet they offer a great opportunity for branding. Take a look at this brief video and see how a captcha was turned into a Scrabble game that helped to promote a Scrabble tournament. Neat.
                    Innovative Digital Advertising: Scrabble Battle Captcha
                    Our mission was to ignite the competitive spirit of Scrabble players across the Gulf. We knew that Scrabble was huge online. So we went to where the Scrabble...
                  • Interactive billboard installation by the National Centre for Domestic Violence (NCDV) in the UK. You can put space between a victim and her abuser by dragging him away on your phone. You have to watch the one minute video to see how it works. Pretty impressive (found via Adweek.com).
                    NCDV 'Drag Him Away' Campaign
                    The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can int...
                  • Neat little idea: A doughnut shop in Chicago closes as soon as all his doughnuts are sold. Imagine we could all do that? Social media marketing? All sold out for today. We're heading home :)
                    Doughnut shop closes its doors each day as soon as it sells out
                    The Doughnut Vault is a Chicago venue that closes up shop each day as soon as its doughnuts sell out.
                  • Imagine clothes hangers in a store showing you the number of likes on Facebook for a particular item. That's what C&A did in one of their flagship stores in Sao Paolo. Lots of effort but certainly a neat social media play. Let's hope no one comes and messes up the store by putting items on the wrong hangers :)
                    C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection
                    This was just sent to me by a friend in São Paulo… C&A in Brazil has launched a Facebook tie-in for Mother’s Day, inviting shoppers to like their favourite items from a special col...
                  • Learn how Nissan became the #1 car brand in India on FB. The video shows you the final result: A Bollywood style video featuring their cars. Nissan picked 20 of their FB fans to appear in the video alongside Bollywood star Ranbir Kapoor. The gained over 500k fans just during the audition process...maybe cheesy for Westerners but certainly hitting the soft spot for many of our Indian friends.
                    This week’s Wednesday Update including Facebook and Instagram, What a Like is worth and Nissan does.
                    This week’s Wednesday Update including Facebook and Instagram, What a Like is worth and Nissan does Bollywood By David Howell on April 11, 2012 Hi all, Hope everyone is well? Plenty of activity across the social web this week… Nissan uses Bollywood for new campaign Nissan...
                  • It appears that Vogue Spain has some massive problems understanding copyrights. They've been using 3rd party pictures, applied Instagram filters and somehow forgot to ask the creators of the images to ask for permission. Worst of all: they keep doing it even since the story has already leaked. It looks like the are applying the concept of Pinterest to Instagram. Re-pinning on Instagram won't get them very far though. This could become fairly expensive.
                    Instagrab: Vogue Spain caught red-handed on Instagram with more stolen photos
                    A few days ago, we discovered that Vogue Spain had been surreptitiously stealing well known photographer, Sion Fullana's work, and passing it off as their own on Instagram. Since ...
                  • Anyone in the ad businesses might want to take a look at this Craigslist ad for a 1995 Pontiac. Pretty hilarious. If all ads on Craigslist were that inspiring we'd spend all day reading it :)
                    Best Craigslist ad ever: You’re not manly enough for this Pontiac
                    Best Craigslist ad ever: You’re not manly enough for this Pontiac
                  latest work
                  Details to some of our delicacies
                  twitter

                  Trendletter

                  Name:

                  E-Mail: