http://conceptbakery.com
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  • Strategy - Analysis, Objectives, ROI & Co.

    What’s your story? Do you want to bake bread, cookies or a cake? And for whom? We ask the right questions… then answer them by turning a brand, company or campaign into a popular conversation topic.

     
    • Analysis, Monitoring and Controlling

      Time for some Q&A: How is a brand, product or service being perceived? What are the benefits and weaknesses? How about the competition? Are there any relevant trends to factor in? What does the overall market situation look like?

       
      • Goals & ROI on the Social Web

        We prefer to clearly define our quantitative and qualitative goals prior to deciding which goodies will be served: when, where, by whom and for whom. This is essential for planning and executing a social media marketing program and measure its success.

         
        • Positioning - Social Media Storytelling

          Why should anyone try your tasty goods? Why should a user be interested in your brand? How do you get your point across within seconds? 1.0 seconds is often all you get on the web 2.0 to trigger someone’s tastebuds.

           
             
          Strategy

          Asking the right questions…and answering them

          Every tasty delicacy starts with an idea. What are we baking? Who are we serving? Are we making bread, cake, pie or cookies? Who is helping? Where and when are the goods going to be served?

           

          From this idea, we come up with a plan. What ingredients do we need? What do we have on hand? Do we need to go shopping?

           

          Success in baking has people wanting one more cookie, another slice of pie, one more taste, etc. What needs to be done for a finished product to be perceived as something special and memorable? How do you hook your party so they tell their friends about their experience?

           

          Your marketing strategy faces similar challenges. Attention to detail is a must. We work with our clients on market and status quo analysis, positioning, defining goals and approaches to the ROI on social media investment. So every turn of the clock plays its part at the right time.

           

          Conceptbakery never forgets who is at the center of all our efforts: the needs and tastes of consumers, clients, buyers and employees. One key factor is keeping it simple (let’s skip the stupid). This along with other factors are the foundation of our alternative marketing strategies. A solid foundation provides the ability to also assist clients with analysis, objectives, significant return on investment (ROI), key performance indicators (KPI) and positioning.

          Showcases
          • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

          • Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...

          • Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...

          • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

          • Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits... 

          • Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...

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