
Baking for a Good Cause
We started at the 2006 World Cup by committing 10% of our revenue to a related project leveraging the event. The results: we sponsored the entire education of 5 girls in India from elementary to high school, including food and uniforms.
In 2008, we launched non-profit organization Ubuntu Now (a registered 501(c)(3) in the U.S.) with a team of qualified individuals. The idea is to use the social web and fun of today to sponsor people who are our future. Our activities are usually tied into the World Cup and support children. For example, Ubuntu Now sponsored two community workers in South Africa in 2010 and is currently brainstorming ways to assist in Brazil, during the 2014 World Cup.
Of course we’re not limited to this one cause alone. We also discuss cause marketing with our clients. Whenever possible, we emphasize the needs and benefits to possibly make a difference with well-planned cause marketing initiatives.
Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...
Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...
Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...
Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...
Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits...
Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...
Our Ingredients - everything from one source and only with the finest products...
Strategy: Asking the right questions...and answering them... Analysis, Goals, ROI & Co.
Viral & WOM: Our Word-Of-Mouth Specials, triggering participation and stimulating conversation...
Social Web: Production, management and promotion...
Mobile Marketing 2 Go: Goodies for iPhone, iPad, Android & co.
Social Commerce: Samplings, couponing, sales and more on the social web...


