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  • Strategy - Analysis, Objectives, ROI & Co.

    What’s your story? Do you want to bake bread, cookies or a cake? And for whom? We ask the right questions… then answer them by turning a brand, company or campaign into a popular conversation topic.

     
    • Analysis, Monitoring and Controlling

      Time for some Q&A: How is a brand, product or service being perceived? What are the benefits and weaknesses? How about the competition? Are there any relevant trends to factor in? What does the overall market situation look like?

       
      • Goals & ROI on the Social Web

        We prefer to clearly define our quantitative and qualitative goals prior to deciding which goodies will be served: when, where, by whom and for whom. This is essential for planning and executing a social media marketing program and measure its success.

         
        • Positioning - Social Media Storytelling

          Why should anyone try your tasty goods? Why should a user be interested in your brand? How do you get your point across within seconds? 1.0 seconds is often all you get on the web 2.0 to trigger someone’s tastebuds.

           
             
          Analysis

          Social Web Monitoring & Controlling

          How is a company, product or service being perceived by our clients' consumers or customers? What’re the benefits? How about the weaknesses? Who’s the competition? What's your USP? What does the overall market situation look like? Are there any relevant trends to consider? What's the existing conversation like? 

           

          We do an comprehensive social media audit as part of our SWOT analysis. Today, those answers are usually not provided by conducting focus groups in a traditional setting (that’s now an outdated method). The biggest focus group is already talking about you, you just need to tune in. We use various social web monitoring tools to gather information from a wide range of sources including blogs, microblogs, videos, forums, press releases, etc. They help us learn what’s being discussed, when, where and by whom. 

           

          This process serves us in three ways:

           

          1. Creating a pool of data as a foundation to develop an effective strategy.

           

          2. Acts as a before and after study so we can gauge how many people nibbled at our goodies and occurred because of that.

           

          3. Ongoing control during a campaign.

          Showcases
          • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

          • Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...

          • Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...

          • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

          • Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits... 

          • Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...

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