http://conceptbakery.com
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  • Strategy - Analysis, Objectives, ROI & Co.

    What’s your story? Do you want to bake bread, cookies or a cake? And for whom? We ask the right questions… then answer them by turning a brand, company or campaign into a popular conversation topic.

     
    • Analysis, Monitoring and Controlling

      Time for some Q&A: How is a brand, product or service being perceived? What are the benefits and weaknesses? How about the competition? Are there any relevant trends to factor in? What does the overall market situation look like?

       
      • Goals & ROI on the Social Web

        We prefer to clearly define our quantitative and qualitative goals prior to deciding which goodies will be served: when, where, by whom and for whom. This is essential for planning and executing a social media marketing program and measure its success.

         
        • Positioning - Social Media Storytelling

          Why should anyone try your tasty goods? Why should a user be interested in your brand? How do you get your point across within seconds? 1.0 seconds is often all you get on the web 2.0 to trigger someone’s tastebuds.

           
             
          Goals & ROI

          Defining and meeting your goals on the social web

          It's a fairly common approach in the social web to heat up the oven prior to thinking about what to bake. That’s the wrong way to achieve a goal.

           

          We prefer to clearly define quantitative and qualitative goals prior to deciding which goodies will be served: when, where, by whom and for whom. This is essential for planning and executing a social media marketing program and measure its success.

           

          Despite public belief, it actually is possible to create social media campaigns with clearly defined and measurable ROI. Similar to other branches of marketing, this doesn’t apply to each aspect of your game plan individually. What happens inbetween someone smelling a bakery from a block away and then walking out with cupcake in hand? How important is your storefront, your sales team, the selection of products, their presentation, etc? What are the step-by-steps to meeting your objectives? How can they be tracked?  Alternative Key Performance Indicators (KPI) are one way to illustrate the effectiveness of your program. What are your best options to measure your results and determine your success? We’ll find out!

          Showcases
          • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

          • Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...

          • Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...

          • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

          • Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits... 

          • Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...

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