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  • Strategy - Analysis, Objectives, ROI & Co.

    What’s your story? Do you want to bake bread, cookies or a cake? And for whom? We ask the right questions… then answer them by turning a brand, company or campaign into a popular conversation topic.

     
    • Analysis, Monitoring and Controlling

      Time for some Q&A: How is a brand, product or service being perceived? What are the benefits and weaknesses? How about the competition? Are there any relevant trends to factor in? What does the overall market situation look like?

       
      • Goals & ROI on the Social Web

        We prefer to clearly define our quantitative and qualitative goals prior to deciding which goodies will be served: when, where, by whom and for whom. This is essential for planning and executing a social media marketing program and measure its success.

         
        • Positioning - Social Media Storytelling

          Why should anyone try your tasty goods? Why should a user be interested in your brand? How do you get your point across within seconds? 1.0 seconds is often all you get on the web 2.0 to trigger someone’s tastebuds.

           
             
          Positioning

          What's your social media story?

          Why should anyone try your tasty goods and not the ones in the window across the street? The web puts many competitors just one click away. Why should a user engage with your brand on Facebook, Twitter or YouTube? How do you get a point across within seconds? In many cases, a user will tune out and click away if they don't see an instant benefit.

           

          Try asking yourself these questions as you navigate the Internet. You’d be surprised to see how many websites you leave within a couple of seconds!

           

          To retain and grow an audience, the answer is careful targeting and a clear definition of your position. Instead of appealing to everyone, focus on getting marketing right for your core audience. This ensures a casual discovery of your brand is enough for users to become receptive to your message.

           

          What’s your social media story?  We’re working with our clients on positioning that creates appetite. Only a tasty story makes an audience hungry for more.

          Showcases
          • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

          • Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...

          • Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...

          • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

          • Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits... 

          • Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...

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