Why should anyone try your tasty goods and not the ones in the window across the street? The web puts many competitors just one click away from you. Why should a user engage with your brand on Facebook, Twitter or YouTube and let you talk to them? How do you get your point across within seconds? In many cases, a user will tune out and click away if they don't see an instant benefit. 

Try asking yourself these questions as you navigate the Internet. You'd be surprised to see how many websites you leave within a couple of seconds!

To retain and grow an audience, the answer in many cases is careful targeting and a clear definition of your position. You’re never going to appeal to everyone. Instead,  focus on getting it right for your core audience / following. This ensures a casual discovery of your brand is enough for your users to become receptive to your message.

What's your social media story?  We are working with our clients on positioning that creates appetite. Only a tasty story makes an audience hungry for more.