http://conceptbakery.com
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  • Our ingredients

    As baking experts we know how to blend the perfect mix of ingredients at the right time and place, bake it to perfection and serve fresh right out of the oven. Our recipe box includes classics and our in-house creations.

     
    • Strategy - Analysis, Objectives, ROI & Co.

      What’s your story? Do you want to bake bread, cookies or a cake? And for whom? We ask the right questions… then answer them by turning a brand, company or campaign into a popular conversation topic.

       
      • Viral / WOM - Our Word-Of-Mouth Specials

        Original ideas and activities trigger participation and conversation. They need to be properly prepared and delivered with an appetizing flourish. They're usually the icing on the cake for our projects.

         
        • Social Web - Having that Perfect Mix

          Our secret: Cautiously mixing together ingredients like concept development, idea creating, production, ongoing management and promotion. That creates a dough with broad reach which will perfectly rise while baking.

           
          • Mobile - Marketing 2 Go

            iPhone and iPad, Android, Facebook Places and Deals, Foursquare, QR codes and many other location based services are just some of the ingredients dramatically changing the behavior of today’s consumers.

             
            • Cross-media: Mix it Baby!

              Some people use a fork to eat their pie. Others use a spoon. Both target audiences require different methods to get their attention. Make sure you stimulate the senses of your audience in the best possible way.

               
              • Cause Marketing & Corporate Responsibility

                Campaign + Good Cause = Success? We’ll be happy to show you how to increase the engagement within and around your social web efforts, anchor your message in the heads of your target audience and do some good, all at the same time.

                 
                • Baking Classes - Let Us Show You

                  Wouldn't you rather bake yourself, not just nibble at what we have to offer? Want  to learn more about the recipes and the ingredients? Our workshops & classes cover the underlying concepts and also provide you with lots of practical know-how.

                   
                     
                  Viral & WOM

                  Our Word-Of-Mouth Specials

                  Viral marketing and WOM aren't just sprinkles on top of frosting any longer. They’re key ingredients for any successful project.

                   

                  A plain marketing message is as uninspiring as an undecorated cupcake sitting on a counter of intricately-decorated multi-tier cakes. You need to have an enticing story, tell it properly and delivered it with an appetizing flourish. You want your customer to see your message, grab their phone and start a call with "OMG!" or tweet about you, take a picture, post on Facebook, etc.

                   

                  We usually refer to our creations as "word-of-mouth specials". They’re meant to trigger participation and conversation and are the icing on the cake of our successful campaigns.

                   

                  Note: Our forefathers already used the same ingredients to spread their word. Interesting stories are usually the best vehicle to get your point across. We’re merely adapting this philosophy to our modern communication landscape.

                  Showcases
                  • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

                  • Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...

                  • Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...

                  • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

                  • Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits... 

                  • Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...

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