http://conceptbakery.com
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  • Social Web - Having that Perfect Mix

    Our secret: Cautiously mixing together ingredients like concept development, idea creating, production, ongoing management and promotion. That creates a dough with broad reach which will perfectly rise while baking.

     
    • Production - Facebook, YouTube & Co.

      Our range of products stretch from bite-size chocolates to 14-layer cakes – no matter if Facebook Page, YouTube brand channel, Twitter, microsite or app. Small scale or large scale? This depends on the specifics and desired outcome of a project.

       
      • Community Management

        The more visitors come by for their daily baked goods, the harder it gets to manage your clientele. The same accounts for a social web community. What activity produced which results? Who said what and when? And so on and so on…

         
        • Promotion via Social Media

          Distribution to conversation: baking an amazing pie is one thing. Making sure that others know about it and stand in line to savor it is the other part of your success story. How do you identify and reach your target audience? We've got you covered.

           
          • Legal Meets Social Media

            Terms of use, privacy, copyright… we won’t ruin your appetite, but we will make sure you and your audience  can safely enjoy your social web delicacies without any unwanted side effects.

             
            • Product Testing Campaigns

              Let your products speak for themselves. Put them in the hands of your target audience and learn from their feedback. We manage successful and highly efficient product test promotions that will fit your budget.

               
                 
              Social Web

              Having that Perfect Mix  

              Until recently, the best family recipes were top secret and passed down from generation to generation. Today, all of these family treasures and more are easily accessible on the Internet. This is a very clear indicator for how much the flow of information has changed with the rise of the social web. But that doesn't mean you're stuck using the same ingredients over and over again. 

               

              Stand out from the crowd! Cookie cutters should only be used for actual baking, not strategic communication. Each plan we do is a unique creation, baked to perfection with only relevant variables and precise attention to detail. That’s the difference between novice and master bakers. If you’re sloppy, you could set the oven on fire. If done well, you'll become talk of the town in a completely different way.

               

              You probably know there are some pre-mixed products available to make the job a little easier. But those will lead you to good results, not great. For great, you need fresh add-ons created specifically for this product or your project.

               

              Note: More and more businesses, stretching from global brands to small business, are getting us involved early in their marketing decision-making process.  This can even start with product development or defining a brand's identity. Why? The social web offers more touch points in a customer life cycle than any other medium.  At the very latest, we should talk when it comes to campaign planning, and prior to finalizing ideas for TV commercials or other advertising content. 

              Bakery History

              From Online Guerrilla to Social Media Marketing

              When we opened our shop in 2002, the term social media marketing didn’t exist. We used to call it online guerrilla marketing, meaning unusual ideas that we used to foster participation and get attention.Our terminology has changed quite a bit over the years, but the underlying principles have been the same. In retrospect, we were doing social media marketing before it existed. 

              Showcases
              • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

              • Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...

              • Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...

              • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

              • Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits... 

              • Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...

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