
Building and extending your reach
Baking an amazing pie is one thing. Making sure that others know about it and stand in line to savor it is the other part of your success story. Unlike many others, we’ve mastered both disciplines.
The initial steps of this process happen in the design and the making of your pie. It’s important to add some show-stopping ingredients to ensure you become talk of the town. We call these word-of-mouth specials.
Afterwards, we set the pie in the window to tempt passers-by and highlight it with online media to reach your target audience. Are they male or female? Younger or older? What are their specific interests? Not a problem. We know how to maximize marketing and public relations to get you the maximum benefits with the budget at hand.
The best results for promotion via social media are often obtained with a mix of WOM & viral distribution on YouTube, Facebook and Co. and directly related digital media ad planning and buying.
Ready to serve your pie? We recommend integrating it with your website and all other communication channels promptly when it comes out of the oven. A smart cross-media strategy avoids any dead ends and uses the enticing smell of your activities to stir interest and care for immediate distribution.
Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...
Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...
Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...
Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...
Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits...
Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...
Our Ingredients - everything from one source and only with the finest products...
Strategy: Asking the right questions...and answering them... Analysis, Goals, ROI & Co.
Viral & WOM: Our Word-Of-Mouth Specials, triggering participation and stimulating conversation...
Social Web: Production, management and promotion...
Mobile Marketing 2 Go: Goodies for iPhone, iPad, Android & co.
Social Commerce: Samplings, couponing, sales and more on the social web...


