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  • Social Web - Having that Perfect Mix

    Our secret: Cautiously mixing together ingredients like concept development, idea creating, production, ongoing management and promotion. That creates a dough with broad reach which will perfectly rise while baking.

     
    • Production - Facebook, YouTube & Co.

      Our range of products stretch from bite-size chocolates to 14-layer cakes – no matter if Facebook Page, YouTube brand channel, Twitter, microsite or app. Small scale or large scale? This depends on the specifics and desired outcome of a project.

       
      • Community Management

        The more visitors come by for their daily baked goods, the harder it gets to manage your clientele. The same accounts for a social web community. What activity produced which results? Who said what and when? And so on and so on…

         
        • Promotion via Social Media

          Distribution to conversation: baking an amazing pie is one thing. Making sure that others know about it and stand in line to savor it is the other part of your success story. How do you identify and reach your target audience? We've got you covered.

           
          • Legal Meets Social Media

            Terms of use, privacy, copyright… we won’t ruin your appetite, but we will make sure you and your audience  can safely enjoy your social web delicacies without any unwanted side effects.

             
            • Product Testing Campaigns

              Let your products speak for themselves. Put them in the hands of your target audience and learn from their feedback. We manage successful and highly efficient product test promotions that will fit your budget.

               
                 
              Promotion

              Building and extending your reach

              Baking an amazing pie is one thing. Making sure others stand in line to savor it is the other part of your success story. Unlike others, we’ve mastered both disciplines.

               

              The initial steps of the promotion process happen in the design and making of your pie. It is important to add show-stopping ingredients to ensure your pie becomes the talk of the town. We call these word-of-mouth specials. This is where we turn to word-of-mouth specials.

               

              We set the pie in the window to tempt people passing by. We know how to maximize marketing and public relations to get the most benefits with the budget at hand.

               

              The best results for promotion via social media are often obtained with a mix of WOM & viral distribution on YouTube, Facebook,etc. and directly related digital media ad planning and buying.

               

              Ready to serve your pie? We recommend integrating efforts with your website and other communication channels. A smart cross-media strategy avoids dead ends and uses the enticing smell of your activities to stir interest and care for immediate distribution.

              Showcases
              • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

              • Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...

              • Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...

              • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

              • Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits... 

              • Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...

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