
Guidelines, Privacy Rules, Etc.
All social web platforms have special guidelines. This is especially important for running promotions, sweepstakes and contests. A small oversight can result in a disabled Facebook Page or blocked YouTube channel, lead to copyright issues or damage claims by competitors.
Protecting a user’s personal information in the days of the social web also offers many pitfalls. It’s easy to add social plugins to a website, but they can compromise a user’s privacy in ways many marketers are not even aware of. Your TOS or privcy rules should include an appropriate disclaimer. We recommend to consult with your social media agency prior to planning WOM campaigns or any other promotions.
We’re not meaning to ruin your appetite. We only want to make sure you can safely enjoy your social web delicacies without any unwanted side effects.
Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...
Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...
Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...
Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...
Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits...
Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...
Our Ingredients - everything from one source and only with the finest products...
Strategy: Asking the right questions...and answering them... Analysis, Goals, ROI & Co.
Viral & WOM: Our Word-Of-Mouth Specials, triggering participation and stimulating conversation...
Social Web: Production, management and promotion...
Mobile Marketing 2 Go: Goodies for iPhone, iPad, Android & co.
Social Commerce: Samplings, couponing, sales and more on the social web...


