
No more marketing dead ends!
Some people use a fork to eat their pie. Others use a spoon. Both are equally important target audiences, but require different methods to get their attention. You don't want to force your audience to adapt their habits to your taste bud stimulant.
Some bakers are still using the same few ingredients over and over again. We don’t believe in limiting ourselves this way. There are also many ingredients in today’s marketing mix that are unlike egg whites and yolk: you can’t just easily separate them from each other.
Cross-media makes sure all single elements subtly form a mix to stimulate the senses of your audience in whatever way they prefer. We are looking at combining all potential activities (online, offline, mobile) using elements like coupon codes, deals, specials, QR codes to avoid any marketing dead ends and allowing for measuring your performance with various KPI's (key performance indicators).
The results of cross-media done right will always greatly exceed the effects of a number of standalone marketing efforts. Your audience will remember your delicacies. You have automatically created appetite for more.
Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...
Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...
Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...
Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...
Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits...
Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...
Our Ingredients - everything from one source and only with the finest products...
Strategy: Asking the right questions...and answering them... Analysis, Goals, ROI & Co.
Viral & WOM: Our Word-Of-Mouth Specials, triggering participation and stimulating conversation...
Social Web: Production, management and promotion...
Mobile Marketing 2 Go: Goodies for iPhone, iPad, Android & co.
Social Commerce: Samplings, couponing, sales and more on the social web...


