http://conceptbakery.com
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  • Our ingredients

    As baking experts we know how to blend the perfect mix of ingredients at the right time and place, bake it to perfection and serve fresh right out of the oven. Our recipe box includes classics and our in-house creations.

     
    • Strategy - Analysis, Objectives, ROI & Co.

      What’s your story? Do you want to bake bread, cookies or a cake? And for whom? We ask the right questions… then answer them by turning a brand, company or campaign into a popular conversation topic.

       
      • Viral / WOM - Our Word-Of-Mouth Specials

        Original ideas and activities trigger participation and conversation. They need to be properly prepared and delivered with an appetizing flourish. They're usually the icing on the cake for our projects.

         
        • Social Web - Having that Perfect Mix

          Our secret: Cautiously mixing together ingredients like concept development, idea creating, production, ongoing management and promotion. That creates a dough with broad reach which will perfectly rise while baking.

           
          • Mobile - Marketing 2 Go

            iPhone and iPad, Android, Facebook Places and Deals, Foursquare, QR codes and many other location based services are just some of the ingredients dramatically changing the behavior of today’s consumers.

             
            • Cross-media: Mix it Baby!

              Some people use a fork to eat their pie. Others use a spoon. Both target audiences require different methods to get their attention. Make sure you stimulate the senses of your audience in the best possible way.

               
              • Cause Marketing & Corporate Responsibility

                Campaign + Good Cause = Success? We’ll be happy to show you how to increase the engagement within and around your social web efforts, anchor your message in the heads of your target audience and do some good, all at the same time.

                 
                • Baking Classes - Let Us Teach You How To Bake

                  Would you rather bake your own marketing delicacies rather than nibble on what we have to offer? Learn more about the recipes and the ingredients. Our workshops and classes cover the underlying concepts and provide you with lots of practical know-how.

                   
                     
                  Cross-Media

                  No more marketing dead ends!

                  Some people use a fork to eat their pie. Others use a spoon. Both are equally important target audiences, but require different methods to get their attention. Your audience should not be forced to adapt their habits to your taste bud stimulant.

                   

                  Some bakers are still using the same few ingredients over and over again. We do not believe in limiting ourselves this way. There are so  many ingredients in today’s marketing mix that are like egg whites and yolks: you can easily separate them from each other.

                   

                  Cross-media Marketing makes sure all single elements subtly form a mix to stimulate the senses of your audience. We look into combining all potential activities (online, offline, mobile) using elements like coupon codes, deals, specials, and QR codes to avoid marketing dead ends.

                   

                  The results of cross-media marketing done right will always greatly exceed the results of standalone marketing efforts. Your audience will remember your delicacies, automatically creating an appetite for more.

                  Showcases
                  • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

                  • Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...

                  • Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...

                  • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

                  • Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits... 

                  • Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...

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