• Our ingredients

    As baking experts we know how to blend the perfect mix of ingredients at the right time and place, bake it to perfection and serve fresh right out of the oven. Our recipe box includes classics and our in-house creations.

    • Strategy - Analysis, Objectives, ROI & Co.

      What’s your story? Do you want to bake bread, cookies or a cake? And for whom? We ask the right questions… then answer them by turning a brand, company or campaign into a popular conversation topic.

      • Viral / WOM - Our Word-Of-Mouth Specials

        Original ideas and activities trigger participation and conversation. They need to be properly prepared and delivered with an appetizing flourish. They're usually the icing on the cake for our projects.

        • Social Web - Having that Perfect Mix

          Our secret: Cautiously mixing together ingredients like concept development, idea creating, production, ongoing management and promotion. That creates a dough with broad reach which will perfectly rise while baking.

          • Mobile - Marketing 2 Go

            iPhone and iPad, Android, Facebook Places and Deals, Foursquare, QR codes and many other location based services are just some of the ingredients dramatically changing the behavior of today’s consumers.

            • Cross-media: Mix it Baby!

              Some people use a fork to eat their pie. Others use a spoon. Both target audiences require different methods to get their attention. Make sure you stimulate the senses of your audience in the best possible way.

              • Cause Marketing & Corporate Responsibility

                Campaign + Good Cause = Success? We’ll be happy to show you how to increase the engagement within and around your social web efforts, anchor your message in the heads of your target audience and do some good, all at the same time.

                • Baking Classes - Let Us Teach You How To Bake

                  Would you rather bake your own marketing delicacies rather than nibble on what we have to offer? Learn more about the recipes and the ingredients. Our workshops and classes cover the underlying concepts and provide you with lots of practical know-how.

                  Baking Classes

                  Workshops for beginners and intermediates

                  Does what you read and see at this site sound good to you? Would you rather bake yourself than nibble at what we have to offer? Want to learn more about the recipes and ingredients or how the goods being prepared?


                  We are passionate about our work and love to share what we know. Our baking seminars are geared towards beginners as well as intermediates. We cover the underlying concepts while emphasize practical training. Just as in baking, social media requires practicing and getting your hands dirty. We cover showcases including WOM marketing and community engagement concepts. We talk about our first-hand experience and our daily work. Learn the ins and outs of Facebook, Twitter and YouTube marketing. Learn how to measure your success with ROI and KPI analysis.


                  If desired, we can run a workshop that lets participants immediately use their new know-how. You will learn to bake your first social web cake. Also learn to analyze the market and the competition, develop ideas and strategies, work on your own word-of-mouth specials and develop strategies on how to let others know about your new, tempting creation.


                  We’re offering our workshops and classes to interested companies, groups, small businesses, etc. We also hold seminars at various professional gatherings, chambers of commerce, schools and universities.


                  Want to learn our secret recipes? We’ll be happy to discuss your needs and design a tailored agenda for you!

                  • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

                  • Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...

                  • Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...

                  • Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...

                  • Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits... 

                  • Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...