
Interactive story = social web WOM sensation with WOW factor :)
Eye candy rules. YouTube is so much more than just pet and/or baby video-watching marathons. If a picture is worth 1,000 words, a video is worth 1,000 pictures. When done correctly, videos are more addictive and actively sought out by key demographics. They're more emotional, memorable and easy to find and enjoy.
Videos effortlessly integrate your audience and give them an interactive experience. The viewers can become the centerpiece, control the story line and embed themselves or friends from their personal networks into videos. Oftentimes, the video itself is not the central reason for their attention. Instead, it's the underlying idea for a full platform of social ways to increase your effects of the marketing pie.
Think of YouTube as the serving tray for your idea presentations, to ensure your community joins in and shares their opinions of you.
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