
The Microwave
How do you communicate with the world in just 140 characters, the maximum length of a message for this micro-blogging platform? Twitter is the fastest communications platform on the social web. It's as close to real time as it gets, and much easier to use than Facebook. There are fewer buttons to push because the focus is clearly on its core functionality.
Speed is very important when using Twitter. You wouldn't use it to create flawless wedding cakes. Instead, you'd take advantage of its speedy distribution for daily specials and fast feedback on any newsworthy announcements.
Twitter userbase is smaller than Facebook's. But its users often serve as influencers for a broader audience on the social web. A number of hyper-networking Twitter users can propel relevant content in front of a huge number of readers in no time.
Keeping your response time short and knowing when to talk to whom and how can make Twitter a very potent element of your marketing mix.
Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...
Rebusfarm: B2B, creating a global community an Facebook with over 75.000 Fans within month...
Denon: International social web strategy, developing Word-Of-Mouth specials that work in multiple countries...
Royal Caribbean International: Tourism goes social web, from web 2.0 to lead campaign...
Redken: Multi-stage social web strategy, from B2B to B2C. Main objective: increasing Redken store visits...
Celebrity Cruises: Going full steam on Facebook, YouTube and Twitter...
Our Ingredients - everything from one source and only with the finest products...
Strategy: Asking the right questions...and answering them... Analysis, Goals, ROI & Co.
Viral & WOM: Our Word-Of-Mouth Specials, triggering participation and stimulating conversation...
Social Web: Production, management and promotion...
Mobile Marketing 2 Go: Goodies for iPhone, iPad, Android & co.
Social Commerce: Samplings, couponing, sales and more on the social web...


