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  • Royal Caribbean International

    Social web strategy, Facebook Page, apps, micro-site, social plugins, YouTube brand channel, web video production, Twitter, Flickr, media buys, word-of-mouth specials, ongoing consulting and community management…

     
    • Royal Caribbean International

      Social web strategy, Facebook Page, apps, micro-site, social plugins, YouTube brand channel, web video production, Twitter, Flickr, media buys, word-of-mouth specials, ongoing consulting and community management…

       
      • Royal Caribbean International

        Social web strategy, Facebook Page, apps, micro-site, social plugins, YouTube brand channel, web video production, Twitter, Flickr, media buys, word-of-mouth specials, ongoing consulting and community management…

         
        • Facebook Landing Page

          Creating social web design, programming of Facebook Brand Page with no-fan and fan view, design of eye-catching and descriptive profile image, linking to YouTube, Twitter, main brand page, embedding current promotions and more…

           
          • Reporter at Sea

            User generated contest, video upload of users, programming of sweepstake mechanism, ongoing support and management of the entire campaign, digital media planning and buys and more…

             
            • Mediterranean Sea Seafari

              Concept creation and running of the campaign “Seafari”: planned for the social web and grown into a lead campaign. Microsite programming, Facebook Page integration, web video production, digital media planning and buys, ongoing management and more…

               
              • Reporter at Sea Part II

                Looking for a “Reporter at Sea” part II, user generated contest, users applying with web videos, video gallery with voting mechanism, ad creations, digital media buys, ongoing consulting and management, and more…

                 
                • Microsite seefari.de

                  Design and programming of the microsite seefari.de. Copy writing, graphics, flash banners, integration of social plugins, embedding current promotions, image-tool for creating e-cards, share function for leading social networks and more…

                   
                  • The Sea Miracles

                    Gallery with 22 “sea miracles”, attractions on the ships of Royal Caribbean International, highlights and destinations around the Mediterranean Sea. Users could select their 7 favorites and win a cruise.

                     
                    • Seafari Photo Tool

                      Image tool, users can embed themselves into a postcard featuring their favorite Seafari miracle; either via photo upload or by using their Facebook profile picture; share functionality via Facebook, Twitter and email, sweepstakes mechanism, etc.

                       
                      • YouTube Brand Channel

                        Setting up YouTube Brand Channel, adaption of social web design, integrating teaser for current promotions, linking to other social media accounts on Facebook, Twitter, Flickr and the main brand website.

                         
                        • Twitter Channel

                          Setting up Twitter Channel, adaption of social web design, integrating other social web accounts, integrating teaser for current promotions, ongoing management and consulting, and more…

                           
                             
                          Royal Caribbean International

                          Social Media turns into a Lead Campaign

                          strategycampaignswomfacebookyoutubegoogle+twittermicrositesomomobilecrossmediacopywritingmonitoringmediaconsulting

                           

                          Royal Caribbean is one of the leading providers of cruises to international destinations. With over 40 ships and 5 different brands, they control 25% of the world cruise market.

                           

                          Tasks: Increasing brand awareness on the social web, image rejuvenation, reaching out to younger target groups, creating additional ways of communicating with existing customers, development of social web design based on existing CD, as well as planning and execution of original & interactive marketing activities.

                           

                          Ingredients: Social web strategy creation, Facebook Page makeover, apps (photo tool, sweepstakes, image gallery, etc.), social plugins, YouTube brand channel, web video production, Google+, Twitter profile, Flickr, media buys on Facebook and YouTube, Word-Of-Mouth-Specials, ongoing consulting and management of the communication channels.

                           

                          Results: Very well-received social web presence, high rate of interaction with existing and new fans, building and growing a loyal community, development of the “Seafari” campaign (named for highlights at sea + adventures of a safari). Though originally created for the social web, Seafari’s success earned it growth into a lead campaign (catalog, print ads, online advertising, etc.). It also received large volumes of press coverage and resulted in a happy and ongoing relationship with the client.

                           

                          Additional Info:

                          www.royalcaribbean.de

                          www.facebook.com/RoyalCaribbeanDE

                          www.youtube.com/RoyalCaribbeanDe

                          www.twitter.com/RoyalDe

                          www.flickr.com/people/royalcaribbeaninternational/

                          www.seefari.de

                          www.facebook-studio.com/gallery/submission/seefari

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