Successful product testing on the social web
Niewiederbohren (German for ‘never drill again’) offers a uniquely simple, durable but reversible attachment system. It is quick, clean alternative to drilling for attaching objects to high-quality surfaces.
Tasks: Planning and running an innovative product testing in the social web, creating awareness and brand recognition, reaching new target groups, creating promotional content (advertisements and attention-grabbing web videos).
Ingredients: Concept development for running the product test (including triggers for users to share their experience on Facebook, blogs and other online platforms), developing Facebook Page, apps (sourcing and qualifying testers during the application process), web video production, social plugins, media buys, ongoing consulting.
Results: Over 5,000 product testers and over 10,000 fans within weeks, over 10,000 web video views, successful and highly efficient product test, successful campaign run on a slim budget. Generated widespread conversation of the product an, user generated content incl. photos and new product use ideas, conversation carried from Facebook Page to other platforms, many new leads and clients, setup of highly active social web community (without a well-known brand behind it), inclusion to the list of showcases at facebook-studio.com.
Facebook CMS Pro: Professional Facebook Pages for larger entities…