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  • Karstadt - Social + Mobile

    Creating numerous word-of- mouth specials for top German retailer Karstadt. Including setup and use of microsite, Facebook Page, apps, SoMo Bridge Technology, social plugins, media buys, blog, social recruiting, ongoing consulting, etc.

     
    • Karstadt - Facebook 2 Go

      Creating numerous word-of- mouth specials for top German retailer Karstadt. Including setup and use of microsite, Facebook Page, apps, SoMo Bridge Technology, social plugins, media buys, blog, social recruiting, ongoing consulting, etc.

       
      • Karstadt

        Creating numerous word-of- mouth specials for top German retailer Karstadt. Including setup and use of microsite, Facebook Page, apps, SoMo Bridge Technology, social plugins, media buys, blog, social recruiting, ongoing consulting, etc.

         
        • Karstadt

          Creating numerous word-of- mouth specials for top German retailer Karstadt. Including setup and use of microsite, Facebook Page, apps, SoMo Bridge Technology, social plugins, media buys, blog, social recruiting, ongoing consulting, etc.

           
          • Karstadt

            Creating numerous word-of- mouth specials for top German retailer Karstadt. Including setup and use of microsite, Facebook Page, apps, SoMo Bridge Technology, social plugins, media buys, blog, social recruiting, ongoing consulting, etc.

             
            • Karstadt

              Creating numerous word-of- mouth specials for top German retailer Karstadt. Including setup and use of microsite, Facebook Page, apps, SoMo Bridge Technology, social plugins, media buys, blog, social recruiting, ongoing consulting, etc.

               
              • Karstadt

                Creating numerous word-of- mouth specials for top German retailer Karstadt. Including setup and use of microsite, Facebook Page, apps, SoMo Bridge Technology, social plugins, media buys, blog, social recruiting, ongoing consulting, etc.

                 
                • Karstadt

                  Creating numerous word-of- mouth specials for top German retailer Karstadt. Including setup and use of microsite, Facebook Page, apps, SoMo Bridge Technology, social plugins, media buys, blog, social recruiting, ongoing consulting, etc.

                   
                     
                  Karstadt

                  Social media and social recruiting for a German top retail brand

                  strategycampaignswomfacebookgoogle+twitterblogmicrositesomomobilecrossmediamediainternationalconsultingsocial marketingworkshops

                   

                  Karstadt is a 130-year-old retail company with 84 department stores, 26 sporting goods stores and an online shop (www.karstadt.com). The company has more than 25,000 employees.

                   

                  Tasks: Began with general strategy development, then original idea creation and implementation to win new employees using the social web. To complement these efforts, we also created a social media newsroom. Due to the success of this project, our involvement was extended to managing the brand's overall social media activities. We are responsible for strategy and content consulting, as well as the development and implementation of all social web activities.

                   

                  Ingredients: Use of our SoMo Bridge Technology, social plugins, media buys, employee training and coaching, ongoing consulting, plus developing various word-of-mouth specials, microsites and Facebook pages, blogs and mobile applications. Campaigns include Style Checker, A Night In The Store, Wish Bag, Angry Santa, Valentine's Special, Post Your Style, Easter e-Cards, Beauty Festival, etc. 

                   

                   

                  Results: The initial project became one of the most successful career sites on Facebook within weeks. Karstadt received abundant positive coverage. The brand image was rejuvenated as young and trendy within that target group. conceptbakery earned an expanded agreement with the client, plus inclusion into the list of showcases at facebook-studio.com. Currently, our  activities for the main brand have become one of the most successful social media programs in the German-speaking area and our work with the client continues to expand.

                   

                  Additional Info:

                  www.karstadt.com 

                  www.karstadt-karriere.de 

                  www.facebook.com/karstadt.karriere

                  www.karstadtnachrichten.de 

                  www.facebook-studio.com/gallery/submission/karstadt

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