Ravensburger

latest work

Details to some of our delicacies

Ravensburger
Social web strategy, Word-of-mouth specials (WOM), shortlist nomination at the “Best Of Social Media Award 2012”, integration augmented reallity puzzle into Facebook, app development, media buys, ongoing management and consulting.
Ravensburger
Social web strategy, Word-of-mouth specials (WOM), shortlist nomination at the “Best Of Social Media Award 2012”, integration augmented reallity puzzle into Facebook, app development, media buys, ongoing management and consulting.
Ravensburger
Social web strategy, Word-of-mouth specials (WOM), shortlist nomination at the “Best Of Social Media Award 2012”, integration augmented reallity puzzle into Facebook, app development, media buys, ongoing management and consulting.
Ravensburger
Social web strategy, Word-of-mouth specials (WOM), shortlist nomination at the “Best Of Social Media Award 2012”, integration augmented reallity puzzle into Facebook, app development, media buys, ongoing management and consulting.
Ravensburger
Social web strategy, Word-of-mouth specials (WOM), shortlist nomination at the “Best Of Social Media Award 2012”, integration augmented reallity puzzle into Facebook, app development, media buys, ongoing management and consulting.
Ravensburger
Social web strategy, Word-of-mouth specials (WOM), shortlist nomination at the “Best Of Social Media Award 2012”, integration augmented reallity puzzle into Facebook, app development, media buys, ongoing management and consulting.
Ravensburger
Social web strategy, Word-of-mouth specials (WOM), shortlist nomination at the “Best Of Social Media Award 2012”, integration augmented reallity puzzle into Facebook, app development, media buys, ongoing management and consulting.
Ravensburger
Social web strategy, Word-of-mouth specials (WOM), shortlist nomination at the “Best Of Social Media Award 2012”, integration augmented reallity puzzle into Facebook, app development, media buys, ongoing management and consulting.
Ravensburger
Social web strategy, Word-of-mouth specials (WOM), shortlist nomination at the “Best Of Social Media Award 2012”, integration augmented reallity puzzle into Facebook, app development, media buys, ongoing management and consulting.

Ravensburger

Book Launch via Social Media, Guerilla and WOM

German game company Ravensburger Spieleverlag GmbH was founded in 1883 and is the leader of the European puzzle market. The company publishes over 1,800 books, nearly 850 games and exports products to more than 50 countries.

Tasks: Developing social web strategy, targeting various audiences, original ideas for the launch a adolescent books, including online, offline and mobile components. Producing a trailer to tease a book. Running a social web workshop for the entire organization, social media strategy consulting.

Ingredients: Word-Of-Mouth Special (WOM), running various product tests, embedding augmented reality puzzle into Facebook, planning and running an “alternate reality game”, setup Facebook Page, Facebook events, apps, media buys, offline guerilla activities, organizing book readings with special action-loaded components, documentation (photos and videos), workshops, ongoing consulting and management.

Results: Growing a very active online community, shortlist for the "Best of Social Media Award 2012" for our Facebook friends memory, exceeding expectations and benchmarks for a book project by 500%. of client were exceeded by 500%.

Additional Info:

www.ravensburger.com

www.facebook.com/katzenmenschen

www.youtube.com/Katzenmenschen

Ingredients

Our Ingredients: Everything from one source, only with the finest products...
Strategy: Asking the right questions... and answering them... analysis, goals, ROI, KPI & co.
Viral & WOM: Our Word-Of-Mouth Specials, triggering participation and stimulating conversation...
Social Web: Production, management and promotion...
Social Commerce: Samplings, couponing, sales and more on the social web...
Mobile Marketing 2 Go: Goodies for iPhone, iPad, Android & co.
Cross-Media: No more dead ends! Tying all marketing activities together for maximum synergies...
Cause Marketing & Corporate Responsibility: Campaign + good cause = success...
Baking Classes: Learn how to bake social media! Time to get your hands dirty...

Tools

A meet & greet with our best helpers…
Social Media: A drawer full of viral power tools…
Facebook: The target group and reach building all-in-one mixer…
Facebook CMS Easy: Tool-kit for building and managing Facebook Pages…
Facebook CMS Pro: Professional Facebook Pages for larger entities…
Videos: Social web WOM and WOW sensations on YouTube & Co…
Apps & Co.: Little tools, huge impact online or mobile…

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