Sharing expertise with your client base
Carbona is the oldest household cleaning product manufacturer in the US. Today the brand is owned by German-based Delta Pronatura, a leading manufacturer of stain removal and household cleaning products throughout Europe.
Tasks: Social media audit, developing of overall strategy and original ideas to increase overall brand awareness, social media workshop for entire organization, constant social web program optimization, management and consulting.
Ingredients: Setup of social media program StainTalk - Cleaning Heroes United, Word-Of-Mouth Specials. Facebook Page, Twitter, Youtube, Flickr channels, apps (sweepstakes, sample giveaways, etc.), cross-media promotion, developing and launching an online store, creating newsletters and press releases, blog networking, giveaways and other promotions, website redesign, various microsites, WordPress blog, web videos, social plugins, cause marketing, product samplings on the social web, designing product packaging, ongoing management and consulting.
Results: Building a loyal and active community and establishing StainTalk as a premier resource for household cleaning tips. Being invited by mom bloggers to join their conversations and hosted chats, long-term relationship with client, expansion of activities into Canada.
By numbers: Over 20,000 sample signups for a product give-away within 24 hours, 1500 original images uploaded during another promotion within 7 days, increasing sales by 40% after launching an optimized online store.
Facebook CMS Pro: Professional Facebook Pages for larger entities…