• Goodbye Stains

    Say “Goodbye” to your stains…and win an iPad 2! Fans chose the stain they wanted to say eliminate. They then entered a sweepstakes drawing and received an printable coupon for the appropriate stain removal product.

    • F-Commerce

      Sales via Facebook? Why not? We embedded the entire Carbona online store into an extra tab on their StainTalk Facebook Page. Visitors can browse the products catalog and add items into their shopping cart without leaving Facebook.

      • Cleaning Heroes United

        How about a community where the our household heroes are celebrated? At StainTalk – powered by Carbona they receive promotional offers, cleaning tips, product samples and get to enjoy fun artifacts. All managed by community experts from conceptbakery :)

        • Product Tester

          The StainTalk program was recently extended into Canada under the Dr. Beckmann brand. We complemented the product launch with a free sample test for our Canadian cleaning heroes. An iPad 2 will find their way into the hands of one lucky product tester.

          • Stain Clinic & Social Plugins

            What do you do with hard-to-remove stains? You take them to the Stain Clinic. Their experts can assist with getting rid of nearly all stains. We also integrated various social plugins across Carbona's website when we gave it a total makeover.

            • Online Shop

              The products of Carbona are available offline and online. conceptbakery built the entire store, including layout and design, configuration, integration with a fulfillment center, import of existing customer and order database and more…


              Sharing expertise with your client base

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              Carbona is the oldest household cleaning product manufacturer in the US. Today the brand is owned by German-based Delta Pronatura, a leading manufacturer of stain removal and household cleaning products throughout Europe.


              Tasks: Social media audit, developing of overall strategy and original ideas to increase overall brand awareness, social media workshop for entire organization, constant social web program optimization, management and consulting.  


              Ingredients: Setup of social media program StainTalk - Cleaning Heroes United, Word-Of-Mouth Specials. Facebook Page, Twitter, Youtube, Flickr channels, apps (sweepstakes, sample giveaways, etc.), cross-media promotion, developing and launching an online store, creating newsletters and press releases, blog networking, giveaways and other promotions, website redesign, various microsites, WordPress blog, web videos, social plugins, cause marketing, product samplings on the social web, designing product packaging, ongoing management and consulting. 


              Results: Building a loyal and active community and establishing StainTalk as a premier resource for household cleaning tips. Being invited by mom bloggers to join their conversations and hosted chats, long-term relationship with client, expansion of activities into Canada. 


              By numbers: Over 20,000 sample signups for a product give-away within 24 hours, 1500 original images uploaded during another promotion within 7 days, increasing sales by 40% after launching an optimized online store.


              Additional Info: