Facebook meets prime time TV
Public broadcasting company SWR (Südwestrundfunk, Southwest Broadcasting) is the second-largest television company in Germany and reaches an estimated audience of 14.7 million viewers in southwest states.
Tasks: Developing a distribution and interaction strategy for the social web, as well as analyzing broadcasting formats, editorial staff, market and competition. Setting up required infrastructure and reaching new target groups (digital natives).
Ingredients: Strategy, setup and maintenance of Facebook Pages, YouTube Brand Channels, and Twitter channels, social plugins, Word-Of-Mouth-Specials, media buys, training and workshops, ongoing consulting.
Results: One of the first German Saturday-night primetime TV shows with live Facebook integration, creation of numerous, successful social web presences on various platforms, cross-media concepts tying radio, events, TV and social web together.
Facebook CMS Pro: Professional Facebook Pages for larger entities…