Premium Cruises 2.0
Tasks: After the launch of the first successful Royal Caribbean project, we were asked to work on increasing awareness on the social web for the sister brand Celebrity Cruises. We opened new communication channels with existing clients, created a social web design (based on existing corporate branding) and developed and maintained user participation campaigns.
Ingredients: Social web strategy, optimization of Facebook Page, apps (photo tool, sweepstakes, image gallery, etc.), social plugins, YouTube Brand Channel, Twitter profile, media buys on Facebook and YouTube, Word-Of-Mouth Specials, covering a ship launch via livestream on Facebook, ongoing consulting and management of communication channels.
Results: Successful social web presence, had growth of 4,000 fans within a month (over 28,000 as per March 2013), experienced a high rate of interaction with existing and new fans of the brand, developed a loyal community. One sweepstakes promotion required on-the-fly programming adjustments since the user participation exceeded all expectations. Resulted in an expanded agreement with the client.
Facebook CMS Pro: Professional Facebook Pages for larger entities…