Tuning fans finding a very unlikely friend
An internationally recognized symbol for quality and reliability, TÜV Rheinland stands for Technical Inspections Organization. A global leader of technical, safety and certification services for automobiles, it was founded in 1872 and is based in Germany. The company employs more than 12,000 people in 360 locations in 62 countries.
Tasks: Development and implementation of a social web strategy, original marketing concepts and cross-media concepts for events. Building a car-tuning fan community, setting up and managing social web accounts, providing cross-media support for offline events.
Ingredients: Facebook Page, YouTube channel, Flickr, Twitter, apps (photo tool, sweepstakes, image gallery, etc.), integration of social web content into tuv.com, social plugins, custom programming of an interactive car community, media buys, web videos, Word-Of-Mouth Specials (e.g. election of tuning minister, car love), workshops, creating social media guide, ongoing consulting and management of social web accounts.
Results: TÜV Rheinland’s establishment as a leader in the social web surprised the tuning fans and other stakeholders. The program launch and many subsequent activities generated plenty of positive WOM and media coverage. The TÜV was one of the first large German organizations with far reaching social web integration into their corporate website. Our work with the client is ongoing and constantly expanded.
Additional Info:
Our Ingredients: Everything from one source, only with the finest products...
Strategy: Asking the right questions... and answering them... analysis, goals, ROI, KPI & co.
Viral & WOM: Our Word-Of-Mouth Specials, triggering participation and stimulating conversation...
Social Web: Production, management and promotion...
Social Commerce: Samplings, couponing, sales and more on the social web...
Mobile Marketing 2 Go: Goodies for iPhone, iPad, Android & co.
Cross-Media: No more dead ends! Tying all marketing activities together for maximum synergies...
Cause Marketing & Corporate Responsibility: Campaign + good cause = success...
Baking Classes: Learn how to bake social media! Time to get your hands dirty...
A meet & greet with our best helpers…
Social Media: A drawer full of viral power tools…
Facebook: The target group and reach building all-in-one mixer…
Facebook CMS Easy: Tool-kit for building and managing Facebook Pages…
Facebook CMS Pro: Professional Facebook Pages for larger entities…
Videos: Social web WOM and WOW sensations on YouTube & Co…
Apps & Co.: Little tools, huge impact online or mobile…
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