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  • YTONG - Quality in Life

    Developing corporate identity and branding, running programs for employees, creating marketing material and managing external and internal communication, maintaining a Facebook Page, media buys, guerilla marketing, WOM specials, ongoing consulting.

     
    • YTONG - Quality in Life

      Developing corporate identity and branding, running programs for employees, creating marketing material and managing external and internal communication, maintaining a Facebook Page, media buys, guerilla marketing, WOM specials, ongoing consulting.

       
      • YTONG - Quality in Life

        Developing corporate identity and branding, running programs for employees, creating marketing material and managing external and internal communication, maintaining a Facebook Page, media buys, guerilla marketing, WOM specials, ongoing consulting.

         
        • YTONG - Quality in Life

          Developing corporate identity and branding, running programs for employees, creating marketing material and managing external and internal communication, maintaining a Facebook Page, media buys, guerilla marketing, WOM specials, ongoing consulting.

           
          • YTONG - Quality in Life

            Developing corporate identity and branding, running programs for employees, creating marketing material and managing external and internal communication, maintaining a Facebook Page, media buys, guerilla marketing, WOM specials, ongoing consulting.

             
               
            YTONG

            Concrete manufacturer meets fashion world

            strategycampaignswomfacebookwebsitemicrositesomomobilecrossmediacopywritingmediaconsultingworkshops

             

            Tasks: Developing and implementing an online marketing strategy for the launch of the Ytong Collection, brand development and positioning, creating and managing a Facebook Page, developing ideas for original marketing campaigns (online and offline), maintaining these campaigns,  building a positive employee and end-customer connection with the brand Ytong - Quality in life. 

             

            Ingredients: Developing corporate identity and branding, running programs for employees, creating marketing material and managing external and internal communication, maintaining a Facebook Page, media buys, guerilla activities with the launch of the collection, WOM specials, ongoing management and consulting. 

             

            Results: Strong connection of employees with the new collection, fast-growing awareness of new brand with existing customers, individual and fresh positioning of the new brand, press and blog coverage. A happy client planning to extend the cooperation to other business areas of the Xella Group, a prominent European provider of construction materials and supplies.

             

            Additional Info:

             www.ytong.com

            www.facebook.com/ytongqualityinlife 

            www.ytong-shop.com

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