Concrete manufacturer meets fashion world
Tasks: Developing and implementing an online marketing strategy for the launch of the Ytong Collection, brand development and positioning, creating and managing a Facebook Page, developing ideas for original marketing campaigns (online and offline), maintaining these campaigns, building a positive employee and end-customer connection with the brand Ytong - Quality in life.
Ingredients: Developing corporate identity and branding, running programs for employees, creating marketing material and managing external and internal communication, maintaining a Facebook Page, media buys, guerilla activities with the launch of the collection, WOM specials, ongoing management and consulting.
Results: Strong connection of employees with the new collection, fast-growing awareness of new brand with existing customers, individual and fresh positioning of the new brand, press and blog coverage. A happy client planning to extend the cooperation to other business areas of the Xella Group, a prominent European provider of construction materials and supplies.
Facebook CMS Pro: Professional Facebook Pages for larger entities…