Concrete manufacturer meets fashion world
Tasks: Developing and implementing an online marketing strategy for the launch of the Ytong Collection, brand development and positioning, creating and managing a Facebook Page, developing ideas for original marketing campaigns (online and offline), maintaining these campaigns, building a positive employee and end-customer connection with the brand Ytong - Quality in life.
Ingredients: Developing corporate identity and branding, running programs for employees, creating marketing material and managing external and internal communication, maintaining a Facebook Page, media buys, guerilla activities with the launch of the collection, WOM specials, ongoing management and consulting.
Results: Strong connection of employees with the new collection, fast-growing awareness of new brand with existing customers, individual and fresh positioning of the new brand, press and blog coverage. A happy client planning to extend the cooperation to other business areas of the Xella Group, a prominent European provider of construction materials and supplies.
Additional Info:
Our Ingredients: Everything from one source, only with the finest products...
Strategy: Asking the right questions... and answering them... analysis, goals, ROI, KPI & co.
Viral & WOM: Our Word-Of-Mouth Specials, triggering participation and stimulating conversation...
Social Web: Production, management and promotion...
Social Commerce: Samplings, couponing, sales and more on the social web...
Mobile Marketing 2 Go: Goodies for iPhone, iPad, Android & co.
Cross-Media: No more dead ends! Tying all marketing activities together for maximum synergies...
Cause Marketing & Corporate Responsibility: Campaign + good cause = success...
Baking Classes: Learn how to bake social media! Time to get your hands dirty...
A meet & greet with our best helpers…
Social Media: A drawer full of viral power tools…
Facebook: The target group and reach building all-in-one mixer…
Facebook CMS Easy: Tool-kit for building and managing Facebook Pages…
Facebook CMS Pro: Professional Facebook Pages for larger entities…
Videos: Social web WOM and WOW sensations on YouTube & Co…
Apps & Co.: Little tools, huge impact online or mobile…
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