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Online + Mobile = Digital Marketing...
The Internet is the dominant information platform and offers endless marketing options. Modern mobile devices like the IPhone or the 1G Phone from Google and T-Mobile are bringing the Internet to everyone's fingertips - pretty much at all times.
Combining Online & Mobile - it's happening now!
Most of today's Internet use is still originated from laptops or desktop computers. But mobile Internet is becoming more popular very quickly. Faster connections and very powerful devices, yet affordable that really deserve to be called "smart phones" are triggering a massive shift in when, where and how users are accessing the Internet.
The basics - your website...
Of course almost everyone has a decent presence on the web. Online marketing is as old as the (commercial) Internet, yet only few companies are using the opportunities of online marketing to its fullest extend.
Web video Marketing - Putting things in motion...
Web videos have been a hot topic on the web over the last few years - for users as well as for marketers. Videos have the unique chance to reach the viewer via multiple senses, a message can be "emotionalized" and can be "anchored" in the memory of a consumer.
Web 2.0 has led to new and efficient ways for the production and distribution of commercials (please see www.moviebakery.com). Your target group can "mutate" from a passive audience to an active part of your campaign.
Social Media - Community Marketing
Social media networks are the places where your customers spend most of their time online. They talk and share information, read and write reviews, post pictures or videos - many times about your products or services. Wouldn't you like to be part of that conversation? Take a look at our section on social media marketing to learn how you can become directly involved.
Traditional Online Marketing - Useless?
Affiliate marketing, banner, advertising in newsletters, online PR et cetera: Is all that stuff outdated and useless already? Of course not - the right mixture of ingredients is the key to your success. These "standard tactics" work best if executed well and if they are embedded in a interactive campaign possibly spanning across various media channels.
Let's also not forget about SEO & SEM
White hat SEO is another dinosaur in the online marketing world but still has plenty of merits. Search engine optimization within certain rules is in the best interest of the search engine providers. For starters, Google offers plenty of advice on its site. Inappropriate "optimization tricks" are leading to punishment (de-listing) by search engines though.
We have the experience to provide high search engine rankings with appropriate, legal and ethical methods. We are happy to show you how it is being done "right". This is the only way leading to long-term results - no matter if SEO or SEM (paid links like Google AdWords).
Interested?
Would you like to learn more? Do you have a project coming up where you need some input? We'll be glad to talk to you...
Digital Marketing In action..
Here are some of our digital marketing showcases:
