Online + Mobile = Digital Marketing...
The Internet is the dominant information platform and offers endless marketing options. Smart phones such as the iPhone or the G1 are quickly becoming the online access of choice for people on the go. These mobile devices are triggering a massive shift in when, where and how users access the Internet.
How effective is your main hub?
Does your website do what you want it to do?
Are you turning your visitors into leads and then into customers?
A functional website has to be visually appealing, have a meaningful site architecture, include call-for-action functionality, have search engine friendly code and more. At first sight many websites and online marketing campaigns seem to be well put together.
Ultimately an awakening question pops up: Your traffic increased by 500% - but it is not reflected in an increase in new business. How come?
Here are some questions to consider
- Do you offer enough ways for your site visitors to interact with you?
- Can your audience communicate with you via their medium of choice or do you try to control how you can be reached?
- Do you encourage your visitors to share their experience with others?
- Do you provide your most valuable information in small digestible pieces that can't be overlooked?
- Are you constantly trying to improve communication with your audience and to discover what works best? Or do you pretend to know everything about your audience’s preferences and behavior?
- Is your most relevant content ranked high enough in search engines for your most relevant keywords?
Web video Marketing - Putting things in motion
Web videos are a hot topic on the web - for users as well as for marketers. Videos offer the opportunity to "emotionalize" your message and to "anchor" it in the memory of your audience.
Web 2.0 has led to new and efficient ways for the production and distribution of commercials (please see moviebakery). any video campaigns are still struggling with successful calls to action. This is one of the focus areas of our web video production platform moviebakery. If a video is done right, your target group can "mutate" from a passive audience into an active part of your campaign.
Social Media - Community Marketing
Social media networks are the places where your customers spend most of their time online. They talk and share information, read and write reviews, post pictures or videos - many times about your products or services.
Of course Facebook and Twitter stick out as two of the most dynamic playgrounds at this time. Wouldn't you like to be part of that conversation? We have created the service Get Social Media Now in order to give you instant access to the world of social media.
Traditional Online Marketing - Useless?
Affiliate marketing, banner, advertising in newsletters, online PR can still have their merits. They can still play an important part and can support an interactive campaign spanning across media channels.
Interested?
Would you like to learn more? Do you have a project coming up where you need some input? We'll be glad to talk to you...
Digital Marketing In action..
Here are some of our digital marketing showcases:
