Guerilla Marketing & Co…

A ordinary bread roll will hardly be remembered by anyone - unlike something surprising, special or very tasty.Our recipe: Try a bit of guerilla marketingglossary: guerilla marketing - ideally in combination with some cross mediaglossar: cross media!

Guerilla marketing defined..

Guer-rilla or Gue-rilla n. A member of an irregular military force that is capable of great speed and mobility.

 

Guerilla marketing is a philosophy rather than a a programmed set of events:

Thinking ahead of competitors and latest trends in the market
Being unpredictable and surprising
Constant focus on available resources in order to maximize effects
Precise planning - results instead of volume
Staying on high alert at all times

Guerilla marketing can be applied to online, offline and mobile media channels. It stretches from small print ads or banners to adventurous Guerilla stunts.

Guerilla Marketing – Why care?

The average consumer is getting bombarded with over 3,000 marketing messages per day. How is your message sticking out of this sea of information? This is where guerilla marketingglossary: guerilla marketing begins.

Guerilla Marketing – How exactly does it work?

Guerilla marketingglossary: guerilla marketing always starts with original and non-traditional ideas. These can be funny, shocking, chaotic, surprising, catastrophic - everything but predictable.

Should Guerilla be in your marketing mix?

Some clients are afraid of damaging their brand. Many examples show that the opposite is usually true - no matter how big your organization is. Take a look at our showcases or guerilla marketing – numbers, data, facts. Guerilla marketing isn't a fad but an element that is established in the marketing mix of many companies. Guerilla marketing has many different variations - one of them will be a fit for you as well.



Interested?

Does guerilla marketing appeal to you? Do you have a project coming up where it could be implemented? Why don't you get in touch with us..

Guerilla Marketing in action..

Here are some of our guerilla marketing showcases:

Swiss International Air Lines (with TV coverage)
Condor Airlines
MFC24

Additional Info..

Guerilla marketing video at YouTube. It includes a TV report of the Swiss TV station STARTV, der eine Aktion dokumentiert. The video covers a campaign we did for Swiss International Air Lines in Berlin, Hamburg and Stuttgart
Guerilla marketing - numbers, data, facts..
Glossary: Guerilla marketing
Free guerilla marketing book (In German)
Editorial (Handelsblatt): Agenturen entdecken neuen Werbe-Trend (In German)
Editoral (Welt am Sonntag): Che Guevara als Marketing-Modell (In German)
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