Guerilla Marketing & Co…
Guerilla marketing is a philosophy rather than a particular set of actions:
Thinking ahead and recognizing the latest trends
Being unpredictable, unique and surprising
Reaching for the biggest impact with limited resources
Focusing on relevance and quality rather than pure volume
Constantly staying on high alert
Precise planning & monitoring
Guerilla Marketing – Why care?
The use of creative and aggressive ideas can lead to improved results, even at times when your marketing budgets are shrinking. Instead of pouring resources down traditional marketing channels invest in guerilla marketing and you could see a shift from advertising volume to advertising results.
The benefits of Guerilla marketing can be expressed in five words: More bang for your buck.
Guerilla Marketing – How does it work?
Standing out from over 3,500 marketing messages we all receive per day is a big challenge.
Guerilla marketing begins with developing original and non-traditional ideas. They have to be funny, shocking, chaotic, surprising or catastrophic - anything but predictable...
This sounds much easier than it really is. Guerrilla marketing requires us to keep track of the latest trends, and understand the shifts in consumers’ perceptions of the way products and services are marketed, etc.
The times of social media
The social media revolution on the web is a great opportunity for guerilla marketers, but also makes it more challenging: The total amount of chatter has greatly increased. Simply creating original content or an original campaign is often not enough. A number of layers have been added to the mix (interaction of various platforms, passive viral opportunities, etc.).
The challenge is bigger, but so are the rewards: Your word can spread much faster and can potentially reach millions of people overnight. Word of mouth is the most powerful force on the web.
Creating enough online buzz with your campaign usually leads to another major benefit: Free press coverage!
Interested?
Does guerilla marketing appeal to you? Do you have a project coming up where it could be implemented? Why don't you get in touch with us...
Guerilla Marketing in action..
Here are some of our guerilla marketing showcases:
