Guerilla – Numbers, Data, Facts..
We are permanently monitoring relevant news and reading studies in the world of marketing. Some of our most interesting findings dealing with "guerilla marketing" are gathered on this page. We organized the information into the following categories:
Guerilla Marketing Facts | Guerilla Marketing Examples | Sources
Guerilla Marketing
The average consumer is getting bombarded with over 3,000 marketing messages a day. This requires more creative and "drastic" solutions in order for messages to stick out.
German and American marketing manager are more and more willing to use new marketing solutions off the beaten path.
Linda Bennett, Senior Director of Buzz Marketing at Yahoo states: "I think we'll see new forms of media budgets in the future that will integrate unconventional marketing into classic campaigns."
Marketing doesn't have to be very expensive in order to be effective.
The marketing mix will shift away from glossy print ads or TV commercials to more creative and effective ways to reach a target audience.
The shift will be at the cost of classic broadcasting campaigns, sales support, promotions and direct marketing.
Alternative forms of marketing are more than a fad - even in the short lived world of marketing.
The most attention is paid to guerilla und viral marketing.
Increased competition requires brands of all kinds to address their target audiences in alternative ways. Guerilla marketing can't really be bypassed as an viable option.
Guerilla Marketing will continue to grow via new communication channels such as blogs and social networks.
37% of alll US companies are using guerilla marketing already and over 70% are looking into alternative forms of marketing.
Most people think of guerilla marketing as a viable option for SME's with a lower marketing budget. In contrast more and more larger (global) organizations are using guerilla and viral marketing to reach the their goals with lower budgets.
Out of the ordinary marketing works in all business sectors.
Guerilla Marketing Examples
Friendscout
E-Plus
MINI
Lee Jeans
Opel (GM)
Nike
…
Sources
Absatzwirtschaft.de
"Buzz" by Marian Salzman, Ira Matathia, Ann O`Reilly
Cmomagazine.com
GFK Study
"Marketing Outreagously" by Jon Spoelstra
Realtor.com
Spiegel.de
Trendwatching.com
Werbeanzeige.de
"Your Marketing sucks" by Mark Stevens
…
