Viral Marketing - Advertising 2.0…
Viral marketing has a different status and is perceived differently than the traditional advertising that is pushed towards the consumer. With viral marketing, your audience has control of what they decide to absorb.
Providing relevant content is a prerequisite for the success of your viral activities. Winning relevant "influencers" early in your campaign is another key element. These opinion leaders can determine the failure or success of a campaign.
Word of Mouth specials
WOM specials are a key ingredient of viral marketing campaigns. They can activate your audience and catch the attention of the press. In many cases they use guerilla-marketing tactics.
Sometimes less is more: A commercial message doesn’t need to “scream” at the masses. It can be much more effective to “whisper” the right words into the consumers' ears.
Viral Marketing - Web videos can do the trick
Some traditional "carriers" for viral marketing campaigns are micro sites, games and various types of offline stunts.
Web videos can easily be shared and are great conversation material. They can often be another key element to your viral marketing efforts.
Viral Marketing = guaranteed success?
Unfortunately the answer is a definite “No!" Viral marketing is not a "goose that lays the golden eggs". You are approaching a very sensitive audience and the book of “how not to do it" already has several pages. We recommend consulting with an experienced agency in order to avoid a "marketing flu".
Interested?
Does viral marketing appeal to you? Do you have a project coming up where it could be implemented? Why don't you get in touch with us..
Viral Marketing in action..
Here are some showcases with viral marketing components:
