Showcase – A US household brand gets up and running in the social media sphere
March 18th, 2010
Delta Carbona, L.P. is the oldest manufacturer of stain removal products in America. Their “Stain Devils” are unique since there are 9 different products for separate groups of stains, in addition to other household cleaning solutions. Since they are a client of ours, we got to try their products and the Stain Devils really impressed us. Yet the brand had zero social media presence.
The challenge: Creating a meaningful entry into the social media sphere
Option number one would have been to launch a program under the name Carbona or Stain Devils. This would have been either brand or product centric and we felt limited in the range of conversation topics we could initiate or participate in.
Therefore we opted to move the brand name in the background and create a presence under the name StainTalk- Cleaning Heores United.
To launch StainTalk, we used the opportunities of multiple social networks to harness the existing conversation Carbona has with its clients. The project spans from a microsite to a Facebook fan page to a Twitter channel.
Our involvement
We manage the program on behalf of Carbona and try to provide relevant content every day. Interested visitors are invited to pose questions, exchange tips and tricks, and just have fun exploring the lighter side of creating and removing stains. Read the rest of this entry »

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