Archive for March, 2006
Thursday, March 9th, 2006
What's required for viral videos to take off?
You might be contemplating the idea of using viral videos as part of your marketing activities. It is definitely worth a thought. But viral videos pose a huge risk: They either are hugely successful and completely take off, or they are completely ineffective ...
Posted in Guerilla Marketing, Mobile | 1 Comment »
Wednesday, March 8th, 2006
Your initial reaction might be: another Reality TV Show Winner trying to make a buck by releasing a meaningless book?
Well this one is a little different. Kelly's win of the Apprentice II was really only a stepping stone in his life.
He is certainly not done yet. He might as well ...
Posted in Book Reviews | No Comments »
Tuesday, March 7th, 2006
Today I am in a rage.
I am mad at the FIFA and its president Joseph Blatter. The FIFA tries to protect its sponsors at all cost and tries to squeeze every penny out of the World Cup that they can.
This essentially leads to a lockout of most major German companies ...
Posted in Guerilla Marketing | No Comments »
Monday, March 6th, 2006
Marketinvox reported that NBC will acquire popular women's destination site iVillage. 11-year old iVillage owns several sites, all targeted to women. What a boon for advertisers. And iVillage.com is the 39th most visited Web site in the country, with 15.6 million unique visitors a month, according to comScore Media Metrix.
Posted in This n That | No Comments »
Monday, March 6th, 2006
The 2006 Oscars were a nice departure from the routine we have been used to for many years: A few movies battling for the most number of wins like heavyweight fighters and everything else remaining in their shadow.
This year, the six most important awards went to six different non-blockbuster-movies.
Here are ...
Posted in Bakery | No Comments »
Friday, March 3rd, 2006
Mike McDonald at WEBPROWORLD made an interesting posting talking about the future of search.
Google constantly tries to improve the relevance of the results it delivers. One of the possible approaches is to add more weight to the local component. It is fairly easy to determine where the IP address of ...
Posted in Search Engine Watch | No Comments »
Thursday, March 2nd, 2006
New Yorker business columnist James Surowiecki argues that "under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them."
That is a pretty controversial thought in a country that treats its experts like stars and pays them astronomical salaries plus stock options.
Surowiecki provides a ...
Posted in Book Reviews | 1 Comment »
Wednesday, March 1st, 2006
It sounds like a fairy tale:
Alex Tew a 21 year old student from Nottingham (UK) decides he is too poor and want to do something about it. Within minutes he comes up with a plan: Setting up a barebones website and selling 1 million pixels at a price for a ...
Posted in Guerilla Marketing | 1 Comment »
