for and from the curious – web 2.0, social media and cause marketing explored

Bild Zeitung meeting guerilla marketing?

Jung von Matt Hamburg upgraded the men’s facilities at the Art Directors Club awards in Berlin. The mirrors read “Nothing is harder than the truth”.

We wonder how the ladies’ rooms looked like but that information has not been reported yet.

campaign rating:
Originality: 2 Stars – every public bathroom has better quotes
Viral effect: 1 Star – it will not spread out beyond the marketing scene
Cross media integration: 1 Star – this campaign can’t be tracked. No cross media element. Just a nice thing to get some inside publicity.
Branding: 1 Star – Everybody knows Bild. And everybody has their opinion. It just reinforces their image as a mucho macho paper.

Keep printing boobs on page 3. That sits better with the General public.
Enough said. Time to move on to the next whisky bar…

Related posts:

1. Some thoughts on the state of guerilla marketing
2. The 2006 World Cup in Guerilla Marketing