Cool Hunting shared these images of packaging tape designed by Richard Shed and Sam Johnson of Shift. What these pictures illustrate is how a creatively designed packaging tape can make a nice impact at place you might not even have thought of.
Yes it will cost a few cents more to use printed tape versus blank one but think of the potential impact.
There are a number of companies out there who will print anything on a packaging tape you can think of. Your logo on a tape is one way to start if you do quite a bit of shipping and don’t want to spend the money for custom printed boxes.
But this idea could be spun much further. How about providing your tape (with your marketing message) to some other (public) locations where people will use small snippets of it?
Tape is much less intrusive than a sticker. It could be applied (and easily removed) to many places. I am just starting to play with the idea. All I know is that a lot of people are using tape for a whole lot of things. And that usually nothing is every printed on all this tape.
Can tape go “Viral”? Possibly yes, but it will require a bit more than dots and squares on it.