Archive for April, 2006

Something’s brewing in the streets of New York

Thursday, April 20th, 2006

Kudos to coloribus for bringing these shots of a Saatchi & Saatchi campaign to us. I thought the big advertising agencies were all closed by now ("due to lack of creative ideas and the inability to cope with today’s fast paced environment"), but apparently there is still some ...

Test your (perceived) integrity as a guerilla or viral marketer

Thursday, April 20th, 2006

Here is an idea for all of you who feel like testing their perceived integrity a little bit. Why not sending out an email that reads like the one underneath to your friends and business partners? read more | digg story

Test your integrity as a guerilla or viral marketer

Thursday, April 20th, 2006

Here is an idea for all of you who feel like testing their perceived integrity a little bit. Why not sending out an email that reads like the one underneath to your friends and business partners? If they buy into it and this mail is getting distributed ...

World Cup countdown - T minus 50: Coaches can loose their temper too

Thursday, April 20th, 2006

Duisburg vs. Cologne: The coach stated that the player hit him and he fell down. Liar! See for yourself. Norbert Meier - the coach - lost his job two days after the game. Certainly a little dent in his career. Imagine Phil Jackson pulling off a stunt like that... On ...

Transportation Futuristics - A museum of visional ideas of the past

Wednesday, April 19th, 2006

As much as I am thinking about the next big idea of the future I also like the occasional look back. I like old cars, airplanes and like to look at some of the concepts that were never released. If you are still with me you might ...

Tom Cruise is going viral - big time

Wednesday, April 19th, 2006

You want to go viral? Just go weird, I mean really weird and you'll be up there. Take the case of our beloved actor Tom Cruise: So Katie Holmes finally had her baby named "Suri" (that's slightly better than "Apple"). But who cares about the name if the ...

World Cup countdown - T minus 51: Hitting the post

Wednesday, April 19th, 2006

A player hits the post. That happens thanks to the soccer gods. This one is slightly differently than what you might imagine. Imagine the reaction in the stands;-)

What’s a blog worth? Don’t count on advertising just yet…

Tuesday, April 18th, 2006

Rohit Bhargava elaborated on the value of blogs in this interesting post at Influential Interactive Advertising. Since so many people are spending so much time on their blogs it is only logical to reflect on the commercial aspects of it. From my old days as a foreign currency trader I am ...

White-knight word of mouth marketing is getting a break

Tuesday, April 18th, 2006

Here is an encouraging press release from today stating that DuPont is the first Fortune 100 Company to endorse the Word of Mouth Marketing Association's (WOMMA) Code of Ethics. WOMMA is the official trade association for the word of mouth marketing industry.

Product ideas out of the ordinary

Tuesday, April 18th, 2006

Vienna has brought us many great inventions and great artists. I wouldn't rank the items pictured in this post too high on the usefulness scale. But they are funny to look at. Check out the website of walking chair; a design firm from Vienna. Besides product design ...