Archive for April, 2006
Monday, April 10th, 2006
If you have been around for a while you might remember the days when kids first started to color their adidas sneakers in the late 70's.
adidas jumped on that trend; even before guerilla marketing's official birthday. They made a shoe in white and sold markers in the shoe stores to ...
Posted in Guerilla Marketing | Comments
Monday, April 10th, 2006
Global marketing research firm Millward Brown released a study ranking of the world’s most powerful brands last week. Here are the top ten in value of $millions:
1. Microsoft - 62,039
2. GE - 55,834
3. Coca-Cola - 41,406
4. China Mobile - 39,168
5. Marlboro - 38,510
6. Wal-Mart - 37,567
7. Google - 37,445
8. IBM ...
Posted in This n That | Comments
Monday, April 10th, 2006
What do you do if you are an airline and have an extra airplane sitting on the ground for a day? Scandinavian Airlines (SAS) answers that question for us: They are running an auction (until April 15th) for an MD80 to use on April 20th. They provide the kerosene, crew ...
Posted in Guerilla Marketing, This n That | Comments
Monday, April 10th, 2006
Here comes the soccer video #3:
Time to continue with our "Soccer World Cup Video Countdown". We are doing the work for you and sift through all the bad videos and mutiple uploads at YouTube.
This is a short video. Watch the man in black. We don't always like him but he ...
Posted in Worth checking out | Comments
Monday, April 10th, 2006
Creating guerilla marketing campaigns using doubles is nothing new. We've all heard about it, thought about it, done it. Anybody that closely resembles a World Cup soccer player might be able to make some extra money this summer.
But here is someone who really masters the whole double art ...
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Friday, April 7th, 2006
The Ecological Footprint is a measure of the amount of nature it takes to sustain a given population over the course of a year. Ecological Footprint analysis suggests whether or not a population is living within its ecological means.
Take the Earthday FootPrint Quiz and find out what your ecological ...
Posted in This n That | Comments
Friday, April 7th, 2006
It is old news: Audi loves to present their cars at prominent arches/monuments. They have a thing for it. Remember the shots of the R10 race car last October in Paris right at the Arc de Triumphe?
Here is the next Audi-arch story: The new Audi TT is hitting the roads ...
Posted in Guerilla Marketing | Comments
Friday, April 7th, 2006
It is very easy to bash the Detroit Auto makers these days. I have certainly been guilty of it. They suck in so many different ways. So the good really sticks out (maybe that's part of their marketing plan).
Enough said. Here is something pretty cool: At Chevy "The Apprentice" they ...
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Friday, April 7th, 2006
Day two of our "One Soccer Video A Day World Cup Warm Up" program.
It's not all Brazilian out there all the times.
No Samba dancing in this video...
Let's see it from the ladies today: If you try to dish out and manage to pull off that stunt you deserve a spot ...
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Friday, April 7th, 2006
Need a smile? I came across that list of how different world religions, philosophies and organizations deal with things they can't do anything about. Here is a snapshot:
ATHEISM: I don't believe this s**t!
CATHOLICISM: S**t happens because you are bad.
COMMUNISM: Equal s**t happens to all people.
HINDUISM: This s**t ...
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