Archive for April, 2008

Belated Ad:Tech review

Thursday, April 24th, 2008

I spent two days at Ad:Tech in San Francisco last week. My focus was on video publishing options for our moviebakery clients. But of course I also took the opportunity to look at the advertising scene in general: Google Ever tried to get in touch with them in the US? Don’t try ...

Boulder Brainjam review

Thursday, April 17th, 2008

Since the event was broadcast live on Twitter all this is old news: Dave Taylor of Intuitive Systems organized the first Boulder Brainjam which took place on 4/11. Local entrepreneurs were invited to talk about their company or what they were up to for 5 minutes. About 40 people showed up. Observations 1. ...

Need to clone myself 600 times and some other YouTube thoughts

Monday, April 14th, 2008

1. Too much to handle? Following a scandal in England a YouTube spokesperson declared at a parliament hearing in England that each minute 10 hours of video content get uploaded on Youtube. If YouTube wanted to monitor each video before releasing it by real people (as Revver does) they would require ...

Marketing the 2008 Summer Olympics

Thursday, April 10th, 2008

The biggest event in sports certainly makes a lot of people think how they can integrate it into their marketing activities. Adidas & Nike are rolling their videos and games out already. I came across an interesting idea that Rohit Barghava presented in his blog a few days ago. Lenovo hired ...

Thank you WordPress for bringing 2.5

Tuesday, April 8th, 2008

Kudos to WordPress: I installed WordPress 2.5 on three of our blogs this week. They really did a great job in uncluttering their interface. That is much harder done than said. Everyone who has ever designed or re-designed functionality-loaded interfaces knows how hard it is not just to change but ...

Amazon killer application

Thursday, April 3rd, 2008

Amazon just launched TextBuyIt. It allows you to send an SMS to Amazon and they’ll tell you the price for any particular product on their site. It get’s better: Send another SMS and you can actually buy your item right through your cell phone. You won’t need a fancy iPhone ...

Job application via YouTube

Tuesday, April 1st, 2008

As a creative agency we are always thrilled if we don't just receive standard job applications. Here is an applicant that really surprised us in a positive way: She created a video (in German) about how she would fit into our agency. And she baked a cake while talking as ...