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366 days of moviebakery

moviebakery was launched exactly one year ago. We decided to act on an idea for the production of web videos that was a little different. So our “baby” is turning one and we are looking back ton an interesting first year.

Most of all this is a time to say THANK YOU to everyone involved – most of all our movie makers that registered at moviebakery. Without you we wouldn‘t be here. Thanks also to our clients that trusted us at the beginning – when we didn‘t have much to show yet. Thanks also to the press that took on our story. We are looking forward to continue to work with all of you!

Launching moviebakery involved a number of risks. This was a new concept that hadn‘t been tested. Would clients even be interested? We knew that some of our conceptbakery clients would be potential candidates…
We didn‘t know the potential response from movie makers either. We were pretty much unknown in their community.

  • Could we get top movie makers interested in working with us?
  • Would they be able to bring the creativity to the table that we desired?
  • Would the quality be as high as we hoped?
  • And so on, and so on…

After 365 days we are glad to answer all these questions with “yes”.

Of course the start was a bit bumpy. The first project was causing some sleepless nights. But it was worth the effort. We all had a lot of fun and the videos turned out fine. Most important: We are getting better with every project:-)

The golden rule “too many chefs in the kitchen” has been overturned. In our case the rule would rather be: “ the more chefs, the better the dough…” or something like that ;-)

Milestones
Here are some numbers and facts to document our progress:

  • May 2007: Launch moviebakery with 3 clients: Swiss International Air Lines, Sparhandy.de and FriendScout24.de (more clients here…)
  • May 2007: A moviebakery video is named “Video Of The Week” at sueddeutsche.de for the first time.
  • September 2007: A moviebakery is shown at a tradeshow for the first time
  • October 2007: The first moviebakery videos are shown in TV – not as ads but as part of a news report
  • November 2007: A moviebakery videos breaks the 100,000 view barrier for the first time.
  • December 2007: One of our videos takes off on YouTube: #6 top rated, #34 most discussed, #11 top favorites, #17 most viewed, et cetera
  • December 2007: Another video is show in a news report on TV
  • December 2007: 100 web videos produced at moviebakery
  • January 2008: Beginning of an Internet-TV pilot project
  • March 2008: moviebakery is being acknowledged with an Innovation Award 2008 due to its “high usage value and innovation level” in the category “web 2.0” by the German Medium Sized Business Initiative.
  • April 2008: moviebakery visits Ad:Tech in San Francisco – many interesting conversations, lots of recognition for our platform and many potential partners for the future
  • April 2008: Filing the final patent for the moviebakery content production process with the USPTO (pending)

So what‘s up for our birthday?
More work: A little makeover of course. The video blog has a new layout (we hope you like it). The concept page and the benefits page have new graphics, our show reel has been extended and our homepage will soon change its look as well (our bakers are still in the kitchen…).

What are the next steps?

  • We will continue to grow our movie maker community.
  • We will be looking to form some strategic partnerships in order to increase our deal flow and offer opportunities for our clients to reach more targeted audiences.
  • We are looking at the entire social media / web 2.0 landscape and try to establish ourselves as a leader for cutting edge seeding concepts for videos on the web.
  • We will adapt latest trends in the US for our European clients.
  • We will work on the ongoing technical development of its platform in order to further improve the communication with our clients and movie makers.

Our long-term goal is to create many web video highlights, to set benchmarks within the industry, and to establish moviebakery as a trendsetter for the production and distribution of motion pictures on the web in the US and in Germany.

How are we going to do all that exactly? Please stay put;-) Thanks again to EVERYONE who helped us to get here!

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