“small is the new big” reviewed – 2 years later ;-)

Small is the new big by Seth GodinWow. It is 2008 and I am reviewing a book from 2006. I am also reviewing a book that gathers 184 blog posts. Why would anyone put this in a book format and why would anyone publish that? Guess what: It is from Seth Godin. So there‘s got to be something to it. The book is called “small is the new big”. It is recommended to read the book in small doses. I disobeyed this rule and read it in 2 or 3 days. Simply because I got sucked in. Sorry Seth.

Many books suffer from the “one big idea stretched over 300 pages” syndrome. That is obviously not the case here. 184 ideas, riffs & rants stretched over a little over 300 pages is a pretty good ratio. This book reads like poetry.

It lets you get into the mindset of one of the great thinkers of our (Internet) times. If you feel sluggish or uninspired then this is the book to read. You‘ll get your mojo back and will end up inspired at your desk, wanting to do something. Not a bad thing for $22.95 or less. Enough said. Get your mojo back!

So why would you buy a book that‘s essentially available for free online?

You need to get away form your desk to get back to it. Reading online, at your computer is what many of us do all day. In many cases that‘s not very inspiring because it is routine.

Do I have to go on?

I am not into affiliate marketing and don‘t make a dime from writing this. Stupid, I know…

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