A book that looks like it has duct tape stuck to the cover looks interesting but that alone didn‘t make Made to Stick by Chip Heath & Dan Heath a NYT bestseller.
The authors looked at various stories and evaluated what made them “stickyâ€. They use 6 criteria on their checklist: Simple, unexpected, concrete, credible, emotional, story.
This book won‘t provide you with ideas. But it will provide you with some very valuable pointers on how to increase your chances of your ideas taking off. It is an fairly easy read peppered with real time examples. Of course some of the stories overlap with what you‘ll find in other marketing bestsellers but they all look at the same companies with slightly different angles.
There is a helpful 5 page summary at the end of the book that serves as an instant checklist and will also refresh your mind in a little while.
No need for a long story here: If you‘ve got a point then you might want to use Made to Stick to get it across. Otherwise: Where is the point?