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Brief BlogWorld 2008 Recap

September 22nd, 2008 | by Klaus Holzapfel |

I won’t go over all the great speeches and podium discussion at Blogworld 2008. 100′s if not 1000′s of other bloggers have covered this already via Twitter or in depth on their blogs.

I just want to sum up the things that stood out for me to make this a very worthwhile event:

1. Direct access to people that are simply too busy to answer every email they get. No matter how big their following. I could list  270+ speakers here, go to the Blogworld Site to see who they were.

2. Everyone was pretty much down to earth.

3. This is a relatively small show, which makes it more personable for everyone. I expect it to grow quite a bit in the future. More people will learn that this is an event not to be missed in 2009.

4. All the show visitors will jump on you with both feet if you apply any black hat marketing. Very quickly. This should serve as a reality check for every marketer that still has some of those ideas in their back of their mind.

This was a very refreshing and noticeable difference form Ad:Tech in San Francisco were things were a bit different.

5. There was a huge feeling of consensus amongst everyone I meet. Everything boils down to things like:
Quality content rules (unknown Greek Philosopher, 1250 B.C.)
People buy who you are – not what you sell (Don Crowther)
We make our minds by feeling (Richard Levick)
Culture and brand are the same thing in today’s world (Tony Hsieh)

And of course the number 1 rule which you’ve heard form me many times before:
DON’T SUCK (that includes myself;-)

I think everyone who helped putting this event together deserves a big thank you: You did awesome!

PS:
I laughed & joked quite a bit with the few non-techie people at the show: The kind security guard that helped me out when my bag was locked away and the sweet lady cleaning the tables for instance. They noticed as well that this was a special bunch and a special event and that we are all a bit nuts.

But I realized why I felt connected to these guys – because they live by the same rules listed above. They were authentic.

  1. 3 Responses to “Brief BlogWorld 2008 Recap”

  2. By Dave Taylor on Sep 22, 2008 | Reply

    Glad you had a great time, Klaus. You forgot to mention us getting to see Cirque du Soleil LOVE while we were in town too, though. :-)

  3. By Felix Holzapfel on Sep 23, 2008 | Reply

    Hi Dave,
    but at least I can assure you that he did not forgot to tell his little brother that he had a great time seeing Cirque du Soleil LOVE as well;-)
    Greez from Cologne

  4. By Klaus Holzapfel on Sep 23, 2008 | Reply

    I try to keep my privte and my professional life strictly separate from each other;-)

    But now since the word is out: Yeah, Cirque Du Soleil LOVE is definitely something else. I’m still overwhelmed by all the colors and amazing costumes. Too bad John and George didn’t get to see it.

    I am also glad I got to see it with great company.
    Life is good.

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