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Popgasm – Sunrise Avenue using web videos to support album launch

Shrinking marketing budgets in the record industry require creative solutions. Records label EMI took the step and asked moviebakery to produce some web videos to support the launch of “Popgasm” by the Finish pop band Sunrise Avenue.

The album name left a lot of room for creativity for our video producers. There was certainly no shortfall of great storylines.

Things did get a little challenging during the production process: One of our producers is located in Mexico City and shooting was supposed to happen in the midst of the swine flu outbreak. The city was in dead lock. On top of that a sequence with lead singer Samu Haber and guitarist Riku Rajamaa was shot in Cologne and had to be embedded into the video.

We took the unique step to have the same video produced twice since the situation in Mexico was very unstable.

Time to take a look at the videos – check out the comments and the ratings – apparently EMI and conceptbakery were not the only ones that are happy with the results:

This video is close to the Popgasm story line. You can see that the band is taking a very scientific approach.

We were long playing with ideas that involved an actual car wash. One of our star producers finally pulled it off.