A new study has just been published by Wetpaint and Altimeter Group. It shows that companies that use social media are more successful than their competitors:
The ENGAGEMENTdb study (www.engagementdb.com) showed significant positive financial results for the companies who measured as having the greatest breadth and depth of social media engagement. These “Social Media Mavens” on average grew company revenues by 18 percent over the last 12 months, while the least engaged companies saw revenues sink 6 percent on average over the same time period. The ENGAGEMENTdb study reviewed more than 10 discrete social media channels, including blogs, Facebook, Twitter, wikis, and discussion forums for each of the 100 most valuable brands as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking.
Here is a list of the top social media brands due to the report:
Speculation or proof
In many cases it is hard or nearly impossible to show a direct correlation between social media engagement and increased sales. On the other hand it is clearly visible that the social media mavens are more successful than their competitors that are less engaged in the social web.
The graphic underneath divides companies into mavens, butterflies, selectives and wallflowers; based on how much social media is embedded into the organizations marketing and overall activities.
The study doesn’t resolve the hard questions when it comes to ROI. But it show many correlations that substantiate the main thesis that social media adds to the bottom line.
Found at: readwriteweb.com