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Facebook fan page in prime time TV

April 16th, 2010 | by Klaus Holzapfel |

You most probably know that we manage a number of Facebook fan pages for our clients. There’s no need to make a big fuss about it. Last Saturday though, something out of the ordinary happened and it’s worth sharing.

We’ve been setting up a YouTube partner channel and a fan page for a prime-time TV show (Verstehen Sie Spass?) that airs on Germany’s number one channel. The show has been around for 30 years but has a new host. Along with the new host, the station wanted to breath more fresh air into their concept by adding some social media elements.

During the show the host presented a laptop and the fan page was prominently displayed on the background. You can see a picture that Felix took while this was all happening.

Instant Results
The number of fans jumped immediately from 500 to 1400. Over the next few days that number climbed steadily to 2800.

The fans immediately  became very active during the show and the conversation among them continues with some posts getting as many as 40 thumbs ups and 40 comments.

There was instant feedback on what they liked and what could be improved. The show’s producers could almost see how the show was received– in real time.

Next steps
The show airs every three months and we are looking forward to the next one. This leg of the project was executed with very little preparation time; with a longer planning phase we expect even more impact in three months from now.

Prior to the next show it will be possible to reach out and engage with the fans.

Personal notes
We can’t deny that it’s pretty awesome to see our work being successful in prime time TV. No worries, though… we still have our feet on the ground ;)

The inventor and original host of the show was the my neighbor’s dad back in Luxembourg. I met him many years ago and now we work with his successor. It’s a small world, after all.

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