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Happy 8th Birthday conceptbakery

September 24th, 2010 | by Klaus Holzapfel |

Eight years ago today, my brother Felix and I signed the incorporation documents and conceptbakery was born. Ten years prior to this date, the notion of working with my little brother wouldn’t have come to my mind, but 8 years later, I can safely say that it’s the best decision I could have made.

Starting as a team of two, one in each country, conceptbakery grew from there. Today,  we have an in-house staff of 14 and a great network of freelancers that make up our extended family. As a result of our growth, we set up new offices this year in both Cologne and Denver.

We began with one client project and now have a long list of amazing clients that let us do what we are best at: coming up with unique ideas and turning them into reality. A number of our relationships with long-term clients have become true partnerships.

The label of our work has changed. Eight years ago, we mostly talked about guerilla and community marketing. Today, we have more tools at hand. The terms word-of-mouth and social media marketing are often used to describe our work. At the end of the day, though, we are still doing the same thing:

We develop original stories that people like to share amongst each other. We build bridges between businesses and their audience, and we avoid planned advertising that could annoy people. We want to turn a passive audience into active participants in a dialog about a brand or product. We implement our campaigns by interlacing many different mediums — the more channels, the bigger the challenge and the fun.

Another element of our work is to pick up trends in the US and introduce them to Germany before they become mainstream. I still remember the first conversation I had with my brother about Twitter. I could almost hear him shaking his head over the phone. Six months later, a Twitter feed was on embedded one of our large German clients’ homepage.

Here’s a current example: Facebook Places is not yet live in Germany. We are able to play with it here in Denver and are ready to add it to our project flow in German the second Facebook lets us use it.

We have had plenty of ups and a couple of downs; mostly fun and laughter but also moments of disaster and frustration. Overall, we can look back at an awesome time and look forward to an exciting future.

A very special thanks is owed to our entire conceptbakery team. All of you are part of our extended family. Felix and I are happy about everyone that joins us and I love to see everyone’s face. In Denver and of course during my regular trips to our German office. You are awesome! We wouldn’t be where we are today without you!

Back to work…today we are shooting videos, working on two blogs and microsite, creating some t-shirt designs and various web graphics for a new campaign…good times.

Gotta have some cake in the midst of all of this, as well.

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