Facebook on mobile devices is the new normal. Did you know over 2/3 of all Facebook users access the leading social network on their mobile devices? Plus, over 15% are mobile-only browsers. We’ve found smartphones are now the leading device for many of our new client Likes. Overall, Facebook’s mobile app is one of the most popular across all smartphones and tablets.
Facebook is also stepping up availability for mobile advertising space. About 23% of all Facebook ads are displayed only mobile devices. But there’s a missing link between all of this mobile activity and your customers: did you know your most important sweepstakes, games or other promotions can’t be viewed on their mobile devices?
That’s right, users can be targeted on their mobile devices, but can’t access the very custom tabs you’re advertising. Instead, they can only see the default Facebook page page tabs: wall, about/info, photos, videos and events. Custom tabs for sweepstakes, contests, product tests, coupons or any other promotions aren’t visible at all on Facebook’s mobile app. If users try to get to them, they’ll just see an error message.
Of course, this is very frustrating for everyone involved. Marketers may as well be throwing money away and customers typically don’t realize this is a Facebook limitation, not a restriction caused by you. They’ll usually vent very publicly about that, which can hurt positive momentum for campaigns and cause you to divert valuable time to answering complaints about something you couldn’t do anything about… until now.
Introducing SoMo (social mobile) Bridge Technology by conceptbakery llc. It recognizes what device a visitor is using and caters to it. All content of a Facebook Page can be made accessible within the Facebook app. Now you can unlock your content for your mobile customers*!
This approach means you’re not instantly excluding your most chatty and tech-savvy customers for your social media campaigns. Anyone will be able to see your Facebook promotions, whether they’re on a computer, tablet or smartphone. And they’ll able to do so within the familiar comfort of Facebook’s environment.
See it for yourself in action on our Facebook Page. Plus, enter to win a social and digital media workshop worth $3,500, or 1 of 10 copies of a favorite marketing book of ours!
*The one exception is flash content, if it’s not supported by your mobile OS.