The German based company ETERNA has specialized in making shirts and blouses since 1863, a history that suits their name. We teamed up with ETERNA over a century and a half later, with virtual reality as our focal point in today’s technology driven world.
From our annex ETERNA 360° was born, where mobile apps and social media meet, and is the epicenter of our “The White Shirt” campaign.
The 360° VR experience behind the app was provided by My Panorama. A special camera and A-rank post production work guaranteed a seamless experience for its users. With the help of special crafted cardboard, it creates a quick and easy virtual reality experience that shows the combination of traditional material and craftsmanship with innovative technology. This, all while making it more immersive for the user.
You can discover and interact with objects as you wander from room to room, passageway after winding passageway. In the real world, it’s just as entertaining to watch ourselves spinning around in chairs or wandering through the office as we navigate through virtual reality.
ETERNA 360° is accompanied by a microsite and extends The White Shirt campaign to ETERNA’s social media channels. On YouTube, the experience is a true commercial, while sequences and clips are used for promotional posts on Facebook and Instagram.
The app is available on both Android and iOS smartphones. In addition, users have a chance to win one of three high-quality virtual reality glasses from the campaign’s microsite.