I spent two days at Ad:Tech in San Francisco last week. My focus was on video publishing options for our moviebakery clients. But of course I also took the opportunity to look at the advertising scene in general:
Google
Ever tried to get in touch with them in the US? Don’t try this trade show. The put [...]

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The biggest event in sports certainly makes a lot of people think how they can integrate it into their marketing activities.
Adidas & Nike are rolling their videos and games out already. I came across an interesting idea that Rohit Barghava presented in his blog a few days ago. Lenovo hired Ogilvy for this: 100 athletes [...]

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As a creative agency we are always thrilled if we don’t just receive standard job applications. Here is an applicant that really surprised us in a positive way: She created a video (in German) about how she would fit into our agency. And she baked a cake while talking as well. Well done!
This video was [...]

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We tried to do something unique and put 24 videos together that are supposed to make people think a bit about their usual behaviors around Christmas. Maybe some viewers will actually be inspired by the fact that many others think the same way they do. I always find it encouraging if I know that others [...]

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Ok,
I admit it: I was on the 97% side of the fence (the inactive blogs that is) for a little bit longer than anticipated.
The reason for that is that I don’t want to post any entries to this blog just to keep it active. Less is more in many cases. It [...]

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Shocking news: conceptbakery USA (including myself) has moved from Los Angeles to Denver.
Obviously this is a move full of sacrifices. Here some of the things I will miss the most about not being in LA:

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I have been running hot on the whole World Cup theme for months now.
I have been complaining about the FIFA being too restrictive (which appears to lead to some pre World Cup apathy in Germany).
I also mentioned that we would take on the challenge to reach out in that very [...]

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The economy is doing remarkably well - given the facts that gas is heading towards $4 per gallon and that interest rates are going up. All the economy: Not quite: The marketing world is a bit in turmoil. Getting under people’s skin should be our job. But the results don’t show that [...]

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Currently, soccer fan sites, forums and blogs are popping up left and right.
We decided that we can’t just let the World Cup let slip by without doing anything about it.
Therefore we created Send A Player; an e-card generator that let’s everyone build silly soccer e-cards in a very short period [...]

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My hyperactive brother and partner in Germany came up with an interesting idea a few weeks ago: He had written a 27 chapter book about Guerilla marketing (who doesn’t these days;-) and wanted to publish the entire book in blog format and as a podcast.
My first thought was that any [...]

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