twitter

Archive for the ‘Book Reviews’ Category

Getting your point across with “Made to Stick”

Monday, July 14th, 2008

A book that looks like it has duct tape stuck to the cover looks interesting but that alone didn’t make Made to Stick by Chip Heath & Dan Heath a NYT bestseller. The authors looked at various stories and evaluated what made them “sticky”. They use 6 criteria on their checklist: ...

“small is the new big” reviewed – 2 years later ;-)

Tuesday, July 8th, 2008

Wow. It is 2008 and I am reviewing a book from 2006. I am also reviewing a book that gathers 184 blog posts. Why would anyone put this in a book format and why would anyone publish that? Guess what: It is from Seth Godin. So there’s got to be ...

Groundswell provides outstanding conversation material

Monday, June 9th, 2008

Charlene Li and Josh Bernoff from Forrester Research wrote the captivating book  “groundswell - winning a world transformed by social technologies”. It describes the changed relationship between companies and their customers better than anything I have read so far. It provides a blue print for companies on how to create a ...

Book review: Personality not included

Sunday, May 25th, 2008

Rohit Bhargava is the author of the leading “Influential Marketing Blog" (IMB) and is a founding member of the 360 Digital Influence team at Ogilvy. That means he is no “feather weight” in the world of marketing. His first book “Personality not included” is a solid attempt to explain to marketers ...

5-question interview with the author of “Personality not included”

Friday, March 28th, 2008

Rohit Bhargava released a book today named "Personality not included - Why Companies Lose Their Authenticity And How Great Brands Get it Back". I enjoy reading Rohit's marketing blog and he now took the next step and published a book. I haven't gotten my hands on it yet but Rohit offered ...

Book review – How Customers Think

Monday, April 17th, 2006

The title "How Customers Think" implies cookie cutter solutions for marketers and that is not what this book is about. This book would better have been labeled: "Neuroscience meets marketing" or "Introduction to Marketing Research 2.0" (Well, there was no "2.0" yet when the book was ...

Book Review: How Soccer Explains The World

Wednesday, April 5th, 2006

Allrighty, I am a soccer (rather: football) aficionado. So the "National Bestseller" How Soccer Explains The World by Franklin Foer came across my desk. First of all: The title is misleading. This is not a book on globalization, the economy or the likes. The author quotes Mr. Friedman twice but ...

Book Review – The World Is Flat

Monday, April 3rd, 2006

New York Times columnist Thomas Friedman makes an effort to explain how the world turned flat and what that means for us. The book has been widely popular for almost a year now. Over 640 reviews at Amazon speak for itself. "The World Is Flat" is considered one of the ...

Book Review – Bulletproof Web Design

Tuesday, March 14th, 2006

Bulletproof Web Design by Dan Cederholm discusses a number of Web Design solutions that can serve as a strong base for designing a bulletproof website. "Bulletproof" means that a site will render in all different browsers and will also allow users to adjust their screen resolution and text size without ...

Book Review – Kelly Perdew – Take Command

Wednesday, March 8th, 2006

Your initial reaction might be: another Reality TV Show Winner trying to make a buck by releasing a meaningless book? Well this one is a little different. Kelly's win of the Apprentice II was really only a stepping stone in his life. He is certainly not done yet. He might as well ...

The Wisdom of Crowds

Thursday, March 2nd, 2006

New Yorker business columnist James Surowiecki argues that "under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them." That is a pretty controversial thought in a country that treats its experts like stars and pays them astronomical salaries plus stock options. Surowiecki provides a ...