Archive for the ‘Book Reviews’ Category
Friday, March 28th, 2008
Rohit Bhargava released a book today named "Personality not included - Why Companies Lose Their Authenticity And How Great Brands Get it Back".
I enjoy reading Rohit's marketing blog and he now took the next step and published a book. I haven't gotten my hands on it yet but Rohit offered ...
Posted in Book Reviews, This n That | 1 Comment »
Monday, April 17th, 2006
The title "How Customers Think" implies cookie cutter solutions for marketers and that is not what this book is about. This book would better have been labeled: "Neuroscience meets marketing" or "Introduction to Marketing Research 2.0" (Well, there was no "2.0" yet when the book was ...
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Wednesday, April 5th, 2006
Allrighty, I am a soccer (rather: football) aficionado. So the "National Bestseller" How Soccer Explains The World by Franklin Foer came across my desk. First of all: The title is misleading. This is not a book on globalization, the economy or the likes. The author quotes Mr. Friedman twice but ...
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Monday, April 3rd, 2006
New York Times columnist Thomas Friedman makes an effort to explain how the world turned flat and what that means for us. The book has been widely popular for almost a year now. Over 640 reviews at Amazon speak for itself. "The World Is Flat" is considered one of the ...
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Tuesday, March 14th, 2006
Bulletproof Web Design by Dan Cederholm discusses a number of Web Design solutions that can serve as a strong base for designing a bulletproof website. "Bulletproof" means that a site will render in all different browsers and will also allow users to adjust their screen resolution and text size without ...
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Wednesday, March 8th, 2006
Your initial reaction might be: another Reality TV Show Winner trying to make a buck by releasing a meaningless book?
Well this one is a little different. Kelly's win of the Apprentice II was really only a stepping stone in his life.
He is certainly not done yet. He might as well ...
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Thursday, March 2nd, 2006
New Yorker business columnist James Surowiecki argues that "under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them."
That is a pretty controversial thought in a country that treats its experts like stars and pays them astronomical salaries plus stock options.
Surowiecki provides a ...
Posted in Book Reviews | 1 Comment »
