Archive for the ‘Hot at the Bakery’ Category
Wednesday, October 1st, 2008
Cause marketing is being defined as a cooperative effort of a "for profit" business and a non-profit organization for mutual benefit. Sometimes it is also defined on a broader base as marketing effort for social and other charitable causes.
Why would a commercial marketer engage in this?
Under a cause marketing scenario ...
Posted in Hot at the Bakery |
Sunday, September 7th, 2008
We just launched a major initiative to help South Africa dealing with rape, HIV and subsequent problems like sky high numbers of orphans. I have been asked repeatedly how I came up ith the idea and why I am so commited to "South Africa Project - Time for Ubuntu".
I should ...
Posted in Hot at the Bakery |
Friday, August 22nd, 2008
Let's add a few more questions:
Does my neighbor really want to know which websites I have been on today?
How do you explain to the next guy on the street why any of your hyperconnectivity really matters?
Are you possible just giving the vibe that you belong to ...
Posted in Hot at the Bakery |
Friday, August 8th, 2008
We had an Idea last week to host our own (Olympic) games. After a week of discussion with our sponsors and our legal counsel we decided to reschedule the event. We wanted to do this in Germany and the legal situation in Germany is just too unclear and to many ...
Posted in Hot at the Bakery |
Wednesday, August 6th, 2008
Our team in Germany has done an amazing job so far this week. We were totally late in the game but we had an idea to organize our own Olympics last weekend. We call them the Mobile Olympics or "Handyolympiade" in Germany. Too late? We are guerilla marketers - moving ...
Posted in Digital Marketing, Hot at the Bakery |
Thursday, July 31st, 2008
Following yesterday’s criticism of Lenovo Olympic site “Voices of the Olympic Games” I am suggesting a different route. Something a bit more real.
I am focusing on the area of web videos. Everyone looks and talks about videos these days. They are a great way to start conversations. So it is ...
Posted in Guerilla Marketing, Hot at the Bakery, This n That, Web Videos |
Wednesday, July 30th, 2008
I waited a few weeks to look around the Lenovo site that was built around the 2008 Olympic games in Beijing. I wanted to see how things unfold.
Lenovo created a group blog featuring 100 athletes sharing their experiences before and during the games.
Status Quo
Lenovo is a worldwide partner of the ...
Posted in Hot at the Bakery, This n That |
Thursday, May 15th, 2008
moviebakery was launched exactly one year ago. We decided to act on an idea for the production of web videos that was a little different. So our “baby” is turning one and we are looking back ton an interesting first year.
Most of all this is a time to say THANK ...
Posted in Hot at the Bakery, Web Videos |
Thursday, April 24th, 2008
I spent two days at Ad:Tech in San Francisco last week. My focus was on video publishing options for our moviebakery clients. But of course I also took the opportunity to look at the advertising scene in general:
Google
Ever tried to get in touch with them in the US? Don’t try ...
Posted in Hot at the Bakery, This n That, Web Videos |
Thursday, April 10th, 2008
The biggest event in sports certainly makes a lot of people think how they can integrate it into their marketing activities.
Adidas & Nike are rolling their videos and games out already. I came across an interesting idea that Rohit Barghava presented in his blog a few days ago. Lenovo hired ...
Posted in Hot at the Bakery, This n That |
