Archive for the ‘Hot at the Bakery’ Category
Friday, June 19th, 2009
I came across a pre launch party for the Nokia N97 in Cologne. It was one of only 4 locations in Germany where the device was being introduced. Since I am currently visiting our German office and was in town we decided to swing by.
We are heading toward the Nokia ...
Posted in Guerilla Marketing, Hot at the Bakery | Comments
Tuesday, June 2nd, 2009
Shrinking marketing budgets in the record industry require creative solutions. Records label EMI took the step and asked moviebakery to produce some web videos to support the launch of "Popgasm" by the Finish pop band Sunrise Avenue.
The album name left a lot of room for creativity for our video producers. ...
Posted in Hot at the Bakery, Web Videos | Comments
Friday, February 20th, 2009
Thou shalt not get sucked in by others to disclose too much private information
Thou shalt have at least one face to face and one phone conversation per week
Thou shalt not use performance enhancing drugs (alcohol, viagra, pot...) before engaging with others online
Thou shalt limit the number of their social ...
Posted in Hot at the Bakery, This n That | Comments
Friday, January 16th, 2009
I'd like to share some background information on a social media project we are currently working on.
The purpose is not so much to toot our own horn but to give you something you might be able to take to your clients or even implement yourself.
It might be worth reading on ...
Posted in Digital Marketing, Hot at the Bakery | Comments
Sunday, January 4th, 2009
Image by Rich Anderson via Flickr
I won't spill my new years resolutions over you but I'll share this much with you:
I was (and am) very passionate about our political and economical debate. Due to a lack of self discipline that spilled over into this blog. That will stop in 2009 ...
Posted in Hot at the Bakery | Comments
Wednesday, December 31st, 2008
1. What did we miss?
We are not pretending to be perfect superstars but always look at our shortcomings as well (Yes, we do have them). Therefore let's start with what didn't work out too well:
2008 was a year of mixed results for us. On the one hand we were invited ...
Posted in Hot at the Bakery | Comments
Wednesday, October 1st, 2008
Cause marketing is being defined as a cooperative effort of a "for profit" business and a non-profit organization for mutual benefit. Sometimes it is also defined on a broader base as marketing effort for social and other charitable causes.
Why would a commercial marketer engage in this?
Under a cause marketing scenario ...
Posted in Hot at the Bakery | Comments
Sunday, September 7th, 2008
We just launched a major initiative to help South Africa dealing with rape, HIV and subsequent problems like sky high numbers of orphans. I have been asked repeatedly how I came up ith the idea and why I am so commited to "South Africa Project - Time for Ubuntu".
I should ...
Posted in Hot at the Bakery | Comments
Friday, August 22nd, 2008
Let's add a few more questions:
Does my neighbor really want to know which websites I have been on today?
How do you explain to the next guy on the street why any of your hyperconnectivity really matters?
Are you possible just giving the vibe that you belong to ...
Posted in Hot at the Bakery | Comments
Friday, August 8th, 2008
We had an Idea last week to host our own (Olympic) games. After a week of discussion with our sponsors and our legal counsel we decided to reschedule the event. We wanted to do this in Germany and the legal situation in Germany is just too unclear and to many ...
Posted in Hot at the Bakery | Comments
