Archive for the ‘Hot at the Bakery’ Category
Thursday, May 27th, 2010
We don't talk too much about our daily work on this blog but we'd like to keep you posted on what we actually do when we don't work on publishing a book or posting on Facebook or Twitter.
In March, we introduced StainTalk, the new social media project commissioned by client ...
Posted in Hot at the Bakery | 2 Comments »
Friday, April 16th, 2010
You most probably know that we manage a number of Facebook fan pages for our clients. There's no need to make a big fuss about it. Last Saturday though, something out of the ordinary happened and it's worth sharing.
We've been setting up a YouTube partner channel and a fan page ...
Posted in Digital Marketing, Hot at the Bakery | 2 Comments »
Thursday, March 18th, 2010
Delta Carbona, L.P. is the oldest manufacturer of stain removal products in America. Their "Stain Devils" are unique since there are 9 different products for separate groups of stains, in addition to other household cleaning solutions. Since they are a client of ours, we got to try their products and ...
Posted in Hot at the Bakery | 1 Comment »
Tuesday, December 29th, 2009
A study by Globescan and the University of Maryland, ordered by the BBC, revealed some interesting numbers. The study was conducted in 27 countries.
Only 11% of the surveyed are happy with Capitalism as is.
23% think that our free economy is prone with errors.
43% of people in France agreed with that ...
Posted in Hot at the Bakery, Web Videos | 1 Comment »
Tuesday, September 15th, 2009
dmexco – a digital marketing exposition & conference – is taking place in Cologne on September 23rd & 24th. It the first time the event is hosted in the city. Felix Holzapfel, Managing Partner of conceptbakery Germany will be participating in a panel talking about effective ways to advertise in ...
Posted in Hot at the Bakery | No Comments »
Friday, July 24th, 2009
More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe.
Our solution: social media bundle kits
GetSocialMedia.com offers various social media bundle kits leading to a ...
Posted in Digital Marketing, Hot at the Bakery | 6 Comments »
Tuesday, July 14th, 2009
Image via Wikipedia
Marketing Love Story: Sellers and buyers on the social web = men and women in the real world
We have been using an analogy in many client meetings in order to illustrate how "the conversation" has changed. Some of our clients are not too social media ...
Posted in Digital Marketing, Hot at the Bakery | 5 Comments »
Sunday, July 12th, 2009
Facebook Fan Page Box
The Facebook Fan Box Widget was released just in time. So we added it to our homepage.
We are using the power of Fan Pages for our clients but I have to admit that we neglected our conceptbakery Facebook Page. Going forward we decided to put more ...
Posted in Hot at the Bakery | 5 Comments »
Friday, June 19th, 2009
I came across a pre launch party for the Nokia N97 in Cologne. It was one of only 4 locations in Germany where the device was being introduced. Since I am currently visiting our German office and was in town we decided to swing by.
We are heading toward the Nokia ...
Posted in Guerilla Marketing, Hot at the Bakery | 8 Comments »
Tuesday, June 2nd, 2009
Shrinking marketing budgets in the record industry require creative solutions. Records label EMI took the step and asked moviebakery to produce some web videos to support the launch of "Popgasm" by the Finish pop band Sunrise Avenue.
The album name left a lot of room for creativity for our video producers. ...
Posted in Hot at the Bakery, Web Videos | 1 Comment »
Friday, February 20th, 2009
1. Thou shalt not get sucked in by others to disclose too much private information.
2. Thou shalt have at least one face-to-face and one phone conversation per week.
3. Thou shalt not use performance-enhancing drugs (alcohol, Viagra, pot, etc.) before engaging with others online.
4. Thou shalt limit the number of social ...
Posted in Hot at the Bakery, Out of Focus | 2 Comments »
Friday, January 16th, 2009
I'd like to share some background information on a social media project we are currently working on.
The purpose is not so much to toot our own horn but to give you something you might be able to take to your clients or even implement yourself.
It might be worth reading on ...
Posted in Digital Marketing, Hot at the Bakery | 4 Comments »
Sunday, January 4th, 2009
Image by Rich Anderson via Flickr
I won't spill my new years resolutions over you but I'll share this much with you:
I was (and am) very passionate about our political and economical debate. Due to a lack of self discipline that spilled over into this blog. That will stop in 2009 ...
Posted in Hot at the Bakery | 2 Comments »
Wednesday, December 31st, 2008
1. What did we miss?
We are not pretending to be perfect superstars but always look at our shortcomings as well (Yes, we do have them). Therefore let's start with what didn't work out too well:
2008 was a year of mixed results for us. On the one hand we were invited ...
Posted in Hot at the Bakery | No Comments »
Wednesday, October 1st, 2008
Cause marketing is being defined as a cooperative effort of a "for profit" business and a non-profit organization for mutual benefit. Sometimes it is also defined on a broader base as marketing effort for social and other charitable causes.
Why would a commercial marketer engage in this?
Under a cause marketing scenario ...
Posted in Hot at the Bakery | 6 Comments »
