twitter

Archive for the ‘Hot at the Bakery’ Category

Unlock your Facebook sweepstakes and other promotions for mobile users

Thursday, March 28th, 2013

Facebook on mobile devices is the new normal. Did you know over 2/3 of all Facebook users access the leading social network on their mobile devices? Plus, over 15% are mobile-only browsers. We’ve found smartphones are now the leading device for many of our new client Likes. Overall, Facebook’s mobile ...

2013 fads versus substantial developments

Monday, December 31st, 2012

[caption id="" align="alignright" width="192"] RepRap v.2 'Mendel' open-source FDM 3 (source: Wikipedia)[/caption] As marketers we are dealing with trends for the future. We always ought to have our focus on separating between substantial developments that can't be missed and fads that one might better sit out in order to focus on ...

A branded visual content theorem on Slideshare

Wednesday, December 5th, 2012

We were very pleased to see when our latest slideshow was chosen to be the pick of the day on Slideshare.net last week. It deals with the power of images and how to make them work for you. For your reference we embedded it here. Feel free to download and share ...

Flickr, why are you letting Pinterest steal your lunch money?

Thursday, March 29th, 2012

Flickr was created in 2004, was acquired by Yahoo in 2005, had 51 million registered users as of June 2011, and hosts a total of over 6 billion images. It also has over 80 million unique visitors per month. Image sharing site Pinterest just came out of beta a year ago ...

How to add an app to a Facebook Page tab (Simple Form Solution)

Thursday, March 15th, 2012

Facebook Page owners! Are you trying to add an App to a Facebook page? It used to be done with just a simple link click, but Facebook removed the easy "Add to Page" option in the App menu for some reason. Facebook recommends you use the following URL and manually type ...

A few random thoughts on the famous bill causing sites to go black today

Wednesday, January 18th, 2012

[caption id="" align="alignleft" width="240" caption="Image by ~C4Chaos via Flickr"][/caption] Usually we as conceptbakery try to hold back with out political opinions and respect the diversity of our audience. But today is a day where marketers and nearly all other web users can't really ignore politics. We're being called to action by ...

our nine year anniversary

Saturday, September 24th, 2011

[caption id="attachment_830" align="alignleft" width="300" caption="Felix and Klaus at the birthday of conceptbakery in Santa Monica 09/24/02"][/caption] It's been 9 years today since my brother Felix and I started conceptbakery at a sunny day in Los Angeles. We are getting ready for our first big anniversary next year and will certainly keep some ...

Happy 8th Birthday conceptbakery

Friday, September 24th, 2010

Eight years ago today, my brother Felix and I signed the incorporation documents and conceptbakery was born. Ten years prior to this date, the notion of working with my little brother wouldn't have come to my mind, but 8 years later, I can safely say that it's the best decision ...

Update on our StainTalk campaign

Thursday, May 27th, 2010

We don't talk too much about our daily work on this blog but we'd like to keep you posted on what we actually do when we don't work on publishing a book or posting on Facebook or Twitter. In March, we introduced StainTalk, the new social media project commissioned by client ...

Facebook fan page in prime time TV

Friday, April 16th, 2010

You most probably know that we manage a number of Facebook fan pages for our clients. There's no need to make a big fuss about it. Last Saturday though, something out of the ordinary happened and it's worth sharing. We've been setting up a YouTube partner channel and a fan page ...

Showcase – A US household brand gets up and running in the social media sphere

Thursday, March 18th, 2010

Delta Carbona, L.P. is the oldest manufacturer of stain removal products in America. Their "Stain Devils" are unique since there are 9 different products for separate groups of stains, in addition to other household cleaning solutions. Since they are a client of ours, we got to try their products and ...

More reasons for more social consciousness

Tuesday, December 29th, 2009

A study by Globescan and the University of Maryland, ordered by the BBC, revealed some interesting numbers. The study was conducted in 27 countries. Only 11% of the surveyed are happy with Capitalism as is. 23% think that our free economy is prone with errors. 43% of people in France agreed with that ...

Meet conceptbakery at dmexco in Cologne

Tuesday, September 15th, 2009

dmexco – a digital marketing exposition & conference – is taking place in Cologne on September 23rd & 24th. It the first time the event is hosted in the city. Felix Holzapfel, Managing Partner of conceptbakery Germany will be participating in a panel talking about effective ways to advertise in ...

GetSocialMediaNow.com – Bundle kits for Facebook, Twitter, YouTube & Co. allow for an easy way to join the web 2.0 conversation

Friday, July 24th, 2009

More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe. Our solution: social media bundle kits GetSocialMedia.com offers various social media bundle kits leading to a ...

Marketing Love Story: Web 2.0 sellers and buyers versus men and women in the real world

Tuesday, July 14th, 2009

Image via Wikipedia Marketing Love Story: Sellers and buyers on the social web = men and women in the real world We have been using an analogy in many client meetings in order to illustrate how "the conversation" has changed. Some of our clients are not too social media ...