Marketing Love Story: Web 2.0 sellers and buyers versus men and women in the real world
Image via Wikipedia Marketing Love Story: Sellers and buyers on the social web = men and women in the real world We have been using an analogy in many client meetings in order to illustrate [...]
July 14, 2009
Update website conceptbakery.com – Facebook, Blog and Twitter integration
Facebook Fan Page Box The Facebook Fan Box Widget was released just in time. So we added it to our homepage. We are using the power of Fan Pages for our clients but I have [...]
July 12, 2009
Nokia N97 – killer launch for a killer product?
I came across a pre launch party for the Nokia N97 in Cologne. It was one of only 4 locations in Germany where the device was being introduced. Since I am currently visiting our German [...]
June 19, 2009
Popgasm – Sunrise Avenue using web videos to support album launch
Shrinking marketing budgets in the record industry require creative solutions. Records label EMI took the step and asked moviebakery to produce some web videos to support the launch of “Popgasm” by the Finish pop band [...]
June 2, 2009
20 no-brainer commandments of social media
1. Thou shalt not get sucked in by others to disclose too much private information. 2. Thou shalt have at least one face-to-face and one phone conversation per week. 3. Thou shalt not use performance-enhancing [...]
February 20, 2009
TÃœV Rheinland – using social media to reach out to car tuners
We created an enhanced social media presence for TÃœV Rheinland: Facebook, YouTube, Twitter, Flickr all woven together...
January 16, 2009
You really don’t need my new years resolutions
Image by Rich Anderson via Flickr I won’t spill my new years resolutions over you but I’ll share this much with you: I was (and am) very passionate about our political and economical debate. Due [...]
January 4, 2009
conceptbakery 2008 recap and 2009 outlook
1. What did we miss? We are not pretending to be perfect superstars but always look at our shortcomings as well (Yes, we do have them). Therefore let’s start with what didn’t work out too [...]
December 31, 2008
A case for cause marketing
Cause marketing is being defined as a cooperative effort of a “for profit” business and a non-profit organization for mutual benefit. Sometimes it is also defined on a broader base as marketing effort for social [...]
October 1, 2008
What led to the creation of Project South Africa â€“ Time for Ubuntu?
We just launched a major initiative to help South Africa dealing with rape, HIV and subsequent problems like sky high numbers of orphans. I have been asked repeatedly how I came up ith the idea [...]
September 7, 2008
How much social media and web 2.0 does the “normal” Internet user really want or need?
Let’s add a few more questions: Does my neighbor really want to know which websites I have been on today? How do you explain to the next guy on the street why any of your [...]
August 22, 2008
Aloha Social Media Summit Colorado coming up
Here is a rather unique opportunity to get in front of the experts: Dave Taylor and Andy Beal will be hosting the Aloha Social Media Summit Colorado. The event will be held in Boulder at [...]
August 18, 2008
Our own games won’t happen this August, but…
We had an Idea last week to host our own (Olympic) games. After a week of discussion with our sponsors and our legal counsel we decided to reschedule the event. We wanted to do this [...]
August 8, 2008
How to address concerns about the Olympics? Let’s just have our own games!
Our team in Germany has done an amazing job so far this week. We were totally late in the game but we had an idea to organize our own Olympics last weekend. We call them [...]
August 6, 2008
Lenovo marketing the 2008 Summer Olympics – Voices without a voice?
I waited a few weeks to look around the Lenovo site that was built around the 2008 Olympic games in Beijing. I wanted to see how things unfold. Lenovo created a group blog featuring 100 [...]