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Archive for the ‘Hot at the Bakery’ Category

Update website conceptbakery.com – Facebook, Blog and Twitter integration

Sunday, July 12th, 2009

Facebook Fan Page Box The Facebook Fan Box Widget was released just in time. So we added it to our homepage. We are using the power of Fan Pages for our clients but I have to admit that we neglected our conceptbakery Facebook Page. Going forward we decided to put more ...

Nokia N97 – killer launch for a killer product?

Friday, June 19th, 2009

I came across a pre launch party for the Nokia N97 in Cologne. It was one of only 4 locations in Germany where the device was being introduced. Since I am currently visiting our German office and was in town we decided to swing by. We are heading toward the Nokia ...

Popgasm – Sunrise Avenue using web videos to support album launch

Tuesday, June 2nd, 2009

Shrinking marketing budgets in the record industry require creative solutions. Records label EMI took the step and asked moviebakery to produce some web videos to support the launch of "Popgasm" by the Finish pop band Sunrise Avenue. The album name left a lot of room for creativity for our video producers. ...

20 no-brainer commandments of social media

Friday, February 20th, 2009

1. Thou shalt not get sucked in by others to disclose too much private information. 2. Thou shalt have at least one face-to-face and one phone conversation per week. 3. Thou shalt not use performance-enhancing drugs (alcohol, Viagra, pot, etc.) before engaging with others online. 4. Thou shalt limit the number of social ...

TÜV Rheinland – using social media to reach out to car tuners

Friday, January 16th, 2009

I'd like to share some background information on a social media project we  are currently working on. The purpose is not so much to toot our own horn but to give you something you might be able to take to your clients or even implement yourself. It might be worth reading on ...

You really don’t need my new years resolutions

Sunday, January 4th, 2009

Image by Rich Anderson via Flickr I won't spill my new years resolutions over you but I'll share this much with you: I was (and am) very passionate about our political and economical debate. Due to a lack of self discipline that spilled over into this blog. That will stop in 2009 ...

conceptbakery 2008 recap and 2009 outlook

Wednesday, December 31st, 2008

1. What did we miss? We are not pretending to be perfect superstars but always look at our shortcomings as well (Yes, we do have them). Therefore let's start with what didn't work out too well: 2008 was a year of mixed results for us. On the one hand we were invited ...

A case for cause marketing

Wednesday, October 1st, 2008

Cause marketing is being defined as a cooperative effort of a "for profit" business and a non-profit organization for mutual benefit. Sometimes it is also defined on a broader base as marketing effort for social and other charitable causes. Why would a commercial marketer engage in this? Under a cause marketing scenario ...

What led to the creation of Project South Africa – Time for Ubuntu?

Sunday, September 7th, 2008

We just launched a major initiative to help South Africa dealing with rape, HIV and subsequent problems like sky high numbers of orphans. I have been asked repeatedly how I came up ith the idea and why I am so commited to "South Africa Project - Time for Ubuntu". I should ...

How much social media and web 2.0 does the “normal” Internet user really want or need?

Friday, August 22nd, 2008

Let's add a few more questions: Does my neighbor really want to know which websites I have been on today? How do you explain to the next guy on the street why any of your hyperconnectivity really matters? Are you possible just giving the vibe that you belong to ...

Aloha Social Media Summit Colorado coming up

Monday, August 18th, 2008

Here is a rather unique opportunity to get in front of the experts: Dave Taylor and Andy Beal will be hosting the Aloha Social Media Summit Colorado. The event will be held in Boulder at the "Techstars Bunker" on October 6th & 7th. It is labeled to be an un-conference. The price ...

Our own games won’t happen this August, but…

Friday, August 8th, 2008

We had an Idea last week to host our own (Olympic) games. After a week of discussion with our sponsors and our legal counsel we decided to reschedule the event. We wanted to do this in Germany and the legal situation in Germany is just too unclear and to many ...

How to address concerns about the Olympics? Let’s just have our own games!

Wednesday, August 6th, 2008

Our team in Germany has done an amazing job so far this week. We were totally late in the game but we had an idea to organize our own Olympics last weekend. We call them the Mobile Olympics or "Handyolympiade" in Germany. Too late? We are guerilla marketers - moving ...

Lenovo marketing the 2008 Summer Olympics – Voices without a voice?

Wednesday, July 30th, 2008

I waited a few weeks to look around the Lenovo site that was built around the 2008 Olympic games in Beijing. I wanted to see how things unfold. Lenovo created a group blog featuring 100 athletes sharing their experiences before and during the games. Status Quo Lenovo is a worldwide partner of the ...

366 days of moviebakery

Thursday, May 15th, 2008

moviebakery was launched exactly one year ago. We decided to act on an idea for the production of web videos that was a little different. So our “baby” is turning one and we are looking back ton an interesting first year. Most of all this is a time to say THANK ...